One of the effects that the internet and the improvement in telecommunications have had is to make it far easier for people to work from home and not  have to commute to work. This same change also means that companies like Serendipity Online Marketing can provide services to just about anywhere on the planet. However, we don’t have those sorts of ambitions and just providing specialist SEO services to the UK is quite enough for us.

Local SEO Service Suppliers

There is then the matter of customers wanting to deal with local firms. There is a lot say for this approach, as it does enable both parties to meet and discuss matters in person, this being to the liking of many. With this in mind, Serendipity tend to concentrate on assisting companies (who want better rankings on Google) whose base of operations is in the West Midlands, or those places which are adjacent.

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This means that we can supply local support to the counties of Gloucestershire, Worcestershire as well as Birmingham and the surrounding areas.

Search Engine Marketing, Marketing and SEO

The two areas of SEO and Marketing are different but there are overlaps (especially in terminology) and we at Serendipity believe we can help companies in this (Marketing) area too. The American Marketing Association most recently defined Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

If we concentrate on the processes and communication side of things, we can see that the way a business website is used and how the flow of communication is managed are both areas that are very much in the sphere of Online Marketing and thus one that Serendipity can assist with.

Examples of this is the use of a company blog to communicate with customers and the flow of communication through Facebook and Twitter (not to mention comments on the blog).

Video Marketing – A Marvellous Method to Boost Branding

The matter of using Video (one great and inexpensive method being to use You Tube video advertising) is also one that Serendipity can help with.

A Local ‘personal’ SEO Service

Besides being able to supply that ‘local touch’ to customers in Gloucestershire, Worcestershire, Herefordshire, Birmingham and the West Midlands we also offer a very personal service. We are able to do this as we only work with a limited number of companies and thus to Serendipity, our customers are never ‘just a number’, instead they are always cherished and treated with the proper respect and care.

Initial Free SEO Survey

All of our business relationships start with a free in depth SEO survey of the customers website and that of the competition. This enables us both to understand where the site is in its ‘journey’ for improved rankings and also just how tough the market place is.

On Page SEO

Search Engine Optimisation is no longer about ‘tricking’ Google into giving a site (unwarranted) top rankings, Whilst it used to be true that placing words on certain places in a page enough times would be enough, now with the advances in  Google’s rule sets (algorithms) this is simply not enough, and indeed may have detrimental effects if the SEO envelope is pushed too much.

This is not to say that On Page SEO is no longer important, just that it has changed a lot and is no longer about keyword stuffing, instead it being necessary to ensure that a site uses all the words that Google ‘expects to see’ and that these are placed in the right places on the site’s pages. This process uses reverse engineering as a part of its methodology, the data being invaluable to the copywriters involved with creating the sites content.

Off Page SEO

This is all about links and contrary to many comments is still a VITAL part of any Search Engine Optimisation programme. However, again, this area has been subject to change and is one that requires careful planning and operation. Do things the wrong way and it is very likely that Google will not award better rankings, but instead either down grade the site or worse still blacklist it so that it loses all its ranks.

Social Media

There is some disagreement about just how much mentions in social media actually affect rankings, Google for instance not being able to crawl all of Facebook because of people’s privacy settings (and would probably prefer not to anyway). Google Plus is thought to have some influence, but overall the jury is still out here. Our view is that it is good to ensure that a companies brand / URL is seen to be mentioned in Social Media as not only will this make Google think that people are ‘taking about’ a site, such posts also appear in sites like ttlink.com.

Reporting

One area that is close to the heart of many customers is that of reports. They want to know what has been done and more importantly what has been achieved. Here again Serendipty score highly as we produce detailed reports on the works carried out in that month, together with data from WebMasterTools (now Google Search Console) as well as Google analytics as well as systems that monitor both ranks and the number of links.

So, if you are operating a business or company in Gloucestershire, Worcestershire, Birmingham or indeed anywhere in the West Midlands do contact us for a chat, I am sure that we can assist you in your drive for better rankings and sales via the Internet.