Careful management of your PPC campaign

With careful and thoughtful management a PPC campaign can make a huge difference to the sales figures of any business that relies on Online trading.

However, these PPC campaigns do take time to manage it properly, so don't go thinking 10 minutes per month will be enough because it won't. However, you need not spend hours trawling through every piece of data, some things need to be checked more often than others, so be sensible with your allocation of time and pick out the important information to concentrate on.

Some of the Key area are:

1. The average position of your ads (on Google over 8 means you could be on the 2nd page of results)
2. The cost per click, is this costing too much for the return
3. The number of conversions per keyword (are they worth it?)
4. The search terms that are being used to trigger your ads
   
   

0845 170 1800 or email us at   info@s-o-marketing.co.uk