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News Item Services

All the Search Engines prefer to list sites that are seen to be changing (and thus potentially more up to date) than those that appear stagnent. If you have a blog associated with your site (see our blog management services) then you already have this angle covered - as long as you are making regular entries of course.

But if not there is one that will both impress the Engines, provide your visitors with useful information as well as additional pages by which your site could be ranked under. Using this method a new page is added to the site for every news item, whilst a central list of all such news items is also kept. It is just like a blog really, but does not require one to be added and as such can be more secure and controllable.

Some sites like to rely on the use of RSS feeds to add content to their sites, however the content provided is not unique (and in anycase is not considered as a part of the site in any case and therefore is ignored) and therefore because of the various duplicate content filters employed by the Engines are almost worthless in the quest for better rankings.

The answer is to add site content in a way that is unique and which will help build your online presence through the addition of industry and other relevant news items.

SOM can provides it's News Service Items at two levels of service, This covering the needs of those customers who want their site to offer 'hot news' (almost as it happens), as well as those that require news to make their site more interesting to the Search Engines and human visitor alike.

Please see our case studies for more information

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Blog Management Services

Many businesses have set up Blogs over the past year or so, this being course as they know that these can not only boost their search engine rankings, but also as they increase the likelihood of being found (for long tail searches). A good blog can also increase conversions as people 'like' people who help them, and a good blog can certainly do that.

Blogs - the Bridge Between Two Worlds

At SOM we see the blog, correctly hosted using the domain name of the main site (or on a sub domain where this is necessary) as the 'bridge' between the 'New World' of Social Media (which are after all just blogs, or micro blogging, sites ) and the 'Old World' of the Search Engines. I know it seems odd to talk of an 'old world' when discussing the Internet, but as you know, things change so very quickly and this is just one element.

Keeping the Blog Updated and Managed

However, as many have found, keeping a blog going can be a real chore (it is said that some 80% of blogs 'die' because of this), thus SOM's blog commenting service has been introduced. Here we not only post blogs, but we can also manage all the comments and promote the blog using various tools. We can even set a blog up for you as well as managing any updates and backups.

Please ask for details