Making the most of Google+ for your business

These days having a prominent presence in social media is very important for businesses and professionals. With so many different sites, how do you know what to choose? Well, it is a good idea to have an idea of which ones your customers use and harness those to get your message across. Google+ is becoming quite a big player and as the Google search engine makes use of the information in Google+, it really is a good idea to have a profile/account there too. Using it could not be easier, see this handy guide to help you make the most of your account.

Since its makeover in May, Google+ has been steadily winning a war of aesthetics over Facebook, which has yet to roll out its redesigned News Feed to all users.

While a visual overhaul is a great way to draw in users who have long neglected the mandatory social component of the Gmail address, Google+ has yet to succeed at making some of its new, highly powerful features more noticeable.

To the average person who may only casually use Google+, it’s a better-looking yet more empty social hub when compared with its competitors. When taking into account the ways in which Google+ is in fact a richer, more discussion-based and interactive experience, the social network begins to look like a far better place to spend one’s time online.

Luckily, these somewhat lesser-known features are not at all hidden, but do take a bit of explaining. Here’s three of the best Google+ has to offer today.

Hashtags: Google+’s Discussion Discovery Feature

Facebook made a splash last month with the debut of its own hashtags offering, mostly because it was yet-another move aimed at beefing up its discovery offering with features that have worked wonders for other services.

But while hashtags are synonymous with Twitter and the trending war between it and Facebook, Google+ has in fact had the hashtag feature since last year. The important question is: is there any more utility with Google+ hashtags than you get on other platforms? It turns out that yes, there is, for a number of reasons.

Most importantly, what makes Google+’s hashtag option not only easier and more elegant to use, but more functionally powerful as well, is the fact that clicking a hashtag does not take you away from the page and away from what made you click in the first place, as it does with both Facebook and Twitter. Click here to continue

Further information

Complete user guide: Google+ pages for business and brands

How to set up a Google+ page for your business

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