Keyword Research Services (SEO)

Keyword Research

The most vital stage of any online marketing campaign, whether for Search Engine Optimisation (SEO) or Pay Per Click ( PPC). Best done before a site is built (as this allows the pages to be constructed around the phrases known to be of interest to potential customers – the site thus ends up speaking their language) the keyword research that SOM provides is second to none.  

If the site has already been built then the research is still very much valid as it allows for more effective PPC campaigns to be constructed and for special “spider friendly” resource pages to be added to any existing site, as well as for the tuning for any current pages.

Please see our case studies for more information

Over 85% of people looking for something on the Internet turn to the
Search Engines for help.

They start by typing in the words that they think are the "key" to finding the information that they want.

So it stands to reason that if you can find out what people are actually
typing in for items related to your products or services, you can start to plan to capture them.

That is the reason for "Key-word" Research.