Keywords are an essential tool which enable people and search engines to find your website. There are many ways of choosing keywords and doing a thorough keyword research to begin with will help you decide which ones would best suit your needs. Long tail keywords are particularly useful for local searches and should be investigated if local custom is important to your business. So, what tools are available for you to use to find relevant keywords? Here are 3 that are free to use
Choosing the right target keywords builds the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible.
In order to select the right keywords, data must be collected and analyzed so projections on return can be made. Gathering the necessary data, however, can be expensive and many businesses will not invest in best-of-breed SEO tools.
For those with limited budgets and without access to paid SEO tools, impactful keyword data is not out of reach. There are plenty of data sources and tools that can be used for free or offer free versions. By leveraging several free tools, advertisers can generate enough information to make informed decisions on keyword targets and set themselves up for successful SEO campaigns.
Below are three such tools. In a subsequent post, I will examine the best free SEO tools for auditing and troubleshooting.
Google Adwords Keyword Tool
The first step in choosing the right keywords is to understand what keywords consumers are searching and the demand of each of those keywords. This data can be determined using the Google Adwords Keyword Tool. In order to gain full access to the data you need to sign up for an Adwords account. You do not need to set up any campaigns or spend any advertising money.
There are three main ways to find relevant keywords using this tool, including inputting the website or page that is to be optimized, the category of the products or services the website offers, or a seed list of keywords related to those products or services. Before researching the keywords, however, it is important to implement the correct settings. Since we are looking for specific keywords that the market is searching, we want to analyze at the demand of exact match keywords rather than variations. In order to see the demand (search volume) of the keywords, use the “Match Types” option in the right sidebar and select [Exact].
The first way to identify keywords is to input the domain or page you are trying to optimize. Google will crawl the website and return a list of suggestions based on the content. For example, if you are looking for keywords relevant to www.MediaWhiz.com, you would enter the domain into the Website field and click the Search button for a list of relevant keywords. Once results are returned, be sure to select the Keyword ideas tab as opposed to the Ad group ideas tab. This will provide a comprehensive list of keywords with associated search volume. This can also be done using the domains of direct competitors.
For keywords related to a specific page, simply input the URL of the page rather than the domain into the tool for a list of keywords specific to that page. Click here to continue