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Competition Research - Reverse Engineering 'Internet Style'


Competition Research Services (SEO)



Competition Research

When you are trying to beat the competition it makes sense if you understand exactly what their strengths and weaknesses are. This information is especially vital in the battle for links, as once you have a list of the links your competition has, you can use this very same data to improve your own linking structure.

SOM’s Competition report provides details of:-

  • The competitions’ external and internal linking structures
  • The competitions’ use of SEO on page techniques
  • Weaknesses that can be exploited

In essence the competitors sites are dissected, thus providing you with the information needed by which to beat it in the Search Engine Marketing arena, it's 'Reverse Engineering' - Internet Style !

Please ask for examples


Please see our case studies for more information


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Keyword Research

The most vital stage of any online marketing campaign, whether for Search Engine Optimisation (SEO) or Pay Per Click ( PPC). Best done before a site is built (as this allows the pages to be constructed around the phrases known to be of interest to potential customers – the site thus ends up speaking their language) the keyword research that SOM provides is second to none.  

If the site has already been built then the research is still very much valid as it allows for more effective PPC campaigns to be constructed and for special “spider friendly” resource pages to be added to any existing site, as well as for the tuning for any current pages.

Please see our case studies for more information


Search Engine Optimisation (on page)

Serendipity Online Marketing has a track record of achieving top rankings for sites of all sizes and market sectors, even very new sites (less than 6 months old) have gained first page positions on Google UK when under our care.

At SOM we only use 'white hat', ethical techniques, and by attacking the problem of gaining rankings on a broad front, our actions ensure success in the huge majority of cases.

Off Page optimisation services (linking to your site), an essential part of SEO are also provided. Full training, so that SEO can be taken 'in house' is also offered.

Please see our case studies for more information


FREE Linking Report on Your Website

Just send us an email with your Website Address and we'll do the rest

Our reports are carried out by humans, not automated tools, thus providing proper, detailed results and not a lot of meaningless 'mumbo jumbo.'




"Although we had been using Google Pay Per Click for some months our analysis of the results showed a marginal return on our investment. Also our web site had not been designed with search engines in mind and as a result our site was practically invisible in the free listings of the Search Engines. For these reasons we turned to Graham at IOM.

The results were startling, our PPC campaigns became effective and cost us less per click, and our site now dominates the engines appearing on page one for a wide range of crucial key phrases.

I am happy to recommend SOM.

Peter Wiggins - Managing Director - Flightdeck