Google’s New Tweet Section. What Will It Mean For You?

We have seen Tweets in the Google Search results before, so this is not new, but I suspect that the way they are being chosen and integrated is different this time around.

Tweets Showing in Google's SERP's Again
Public domain from pixabay

From a marketing perspective though, all that matters is that it is happening and that therefore any business should start thinking that bit more seriously about using Social Media and Twitter to better effect.

As I have mentioned previously, Social Media is important for SEO too, it being an increasingly important factor in the way Google chooses what site to list. This makes Oscar Wilde’s comment “There is only one thing in life worsr then being talked about, and that is not being talked about” even truer, if for different reasons…

The other thing to take from this interesting article is that by the looks of it, the hashtag #, could be being used to selec

Google and Twitter have been teasing us with a new integration of tweets into Google search results for months, but this week they finally made the official announcement. Real-time tweets are now showing in Google search results on mobile devices with desktop integration to come soon.

The integration takes the form of a carousel that appears in search results, which lets you swipe sideways to see various tweets. It only appears on some searches, and it’s unclear how and when exactly Google decides to show them. The examples we’ve seen have been for Twitter profile searches, celebrity searches, and newsy/trendy topic searches.

The placement of the tweets in search results varies. I assume it’s based on now relevant Google feels those tweets are to a particular search. If the search is related to an event, perhaps Google will be more likely to show them toward the top while it’s actually happening. I’m only speculating.

Google isn’t saying much of anything about how it determines what tweets to show or how it shows them. It’s refusing to answer questions about this, and the blog posts from both Twitter and Google on the integration are pretty short and vague. It’s easy to understand why this would be the case. They don’t want people to game the system and abuse the feature.

It’s entirely possible that we’re only seeing the very beginning of what Google will ultimately do with its newfound tweet access. We spoke with Stone Temple Consulting’s Eric Enge about the new integration, and he believes Google will be doing a lot of experimenting and potentially evolving its use of the tweets.

Earlier this year, after Google’s deal with Twitter was announced, we had a conversation with Enge about some studies his company had conducted, including one that analyzed Google’s use of tweets at the time. There were a lot of interesting findings in those, which you can learn more about here. Now that the new integration is live, we wanted to see what Enge thought about it, and if he can see any validations or contradictions to what the study found. Here’s what he told us:

Right now the integration between Google and Twitter is quite light. Currently, it’s only visible from Smartphone devices. In addition, it’s clear that they are experimenting. For example, when you search on a name, such as “Taylor Swift”, you see tweets that she has put out there. Yet, the initial release showed tweets that mentioned her. This is typical of Google, where they experiment with different implementations to see what works best, before settling on one for the longer term. I expect this experimentation to continue.

What this means for visibility in the short term is not much at all. This process is in the very early stages. Think of this as Google proving that they can access, process, and leverage the data from the Twitter firehose. I’d expect more substantial integration sometime soon. The whole process may take months to play out.

What I’d love to see is Google do something involving personalization related to Twitter. I.e., if you share a link in a tweet, and then later search on a related topic, that particular article might rank higher in the search results. I have no way to know if they are getting enough info to implement something like this, but it would be a very cool feature for them to be able to add.

As you know, our two most well-known studies on Twitter evaluated how Google Indexes tweets, and how to maximize Twitter engagement. The current integration tests between Google and Twitter don’t really feature anything that would dramatically change the conclusions of either of those studies. I think the real story is yet to come.

Frankly, I expect both studies to change. Twitter indexing could well skyrocket, as our indexing study showed indexation rates for Tweets of just over 7%. Imagine if this jumps to 50% or more. This could be a huge deal!

In addition, the simple act of rendering tweets in search results will not create a new source of engagement, which is whether or not you are able to get displayed. In particular, how timely are you with Tweeting our news. If you are fast with this, your tweet will get far more attention than ever before.

Overall, I think this initial integration is big news because it’s the start of a process. I can’t wait to see how the rest of the story unfolds!

It does seem like Google may use hashtag searches as an indication of when users might want to see tweets. While not all hashtag searches yield twitter results, others mainly related to things that are being talked about a lot at the time do.

Under Google’s previous Twitter deal, it had a realtime search feature, which included tweets in addition to content from other services. It would be cool if they could bring content from other sources like Instagram, Facebook, etc. into the carousel, at least for hashtag searches as hashtags extend well beyond the Twittervese these days. Either way, Google’s approach seems like all the more reason to include hashtags in tweets for visibility purposes. It is unclear how often people are actually searching Google for hashtags however.

Please see the full article at http://www.webpronews.com/what-does-googles-new-tweet-section-mean-for-you-2015-05

Twitter Rolling Out New Search Page

Social Media has become so much a part of our lives today, so any changes being made make big news. The latest one is by Twitter, the search page and its functions being altered, this hopefully being what people have been saying they wanted to see.

The latter is an important point as today businesses are supposed to be letting their customers ‘help them’ to refine their products via the process of C2B.

It is also suspected that Google will soon be once again accessing Twitters results in real time soon, so any changes that may make Twitter better must be taken into account.

 

Twitter’s new search page puts filtering actions front and center.

The change is more than cosmetic, although the new look is certainly cleaner and makes it more obvious that you are on a search page within the social network. Filtering options — Accounts, Photos, Videos, etc. — previously in the left-rail, have been moved to the top below a bold bar that includes the search term. There’s also a “More options” heading, that enables users to further refine searches, drilling down into News, tweets by people they follow, tweets from people nearby among other things. From the more options menu, users can also save searches, embed searches by accessing widgets and call up Advanced search options.

Previously, users could choose between top tweets or all tweets about a search term; now the “all” heading has been retitled “Live,” no doubt to further emphasize Twitter’s real-time pedigree. As new tweets related to a search roll in, users are notified and can click to load the new results.

The default view is Top, which along with highly-engaged with tweets, also displays accounts related to the search term and groups relevant photos in the results.

In a change from the original experiment, Twitter has added a Related searches module in the left-rail, above the “Who to follow” and trending topics sections.

 

For the full article please see http://marketingland.com/twitter-is-rolling-out-its-updated-search-page-for-desktop-users-129040

Promoting your business on Twitter

Many businesses use Twitter to promote themselves and also to engage with their followers. If used properly, this can be very effective in obtaining new business, getting more visitors to their site and in promoting brand. There are still businesses out there who are not harnessing the power of social media and who will miss out. If you are one of these and are not sure about taking the plunge, what are you waiting for? You do not need to spend all day on Twitter, if that is one of your concerns, set aside a little time each day and engage with your followers. So, what is Twitter and how do you go about using it in such a way as to make it work for your business?

Twitter Basics

The most basic description of Twitter is that it’s a service that allows users to update what they’re doing in 140-character, bite-size messages that are broadcast to their group of followers. As a Twitter user, you can follow people to get their status updates (“tweets”) and others can follow you to get your updates. It’s really that simple. Sort of. Read on for more details.

smashingmag

Terminology

A grasp of Twitter terminology is vital to anyone using the service. There are a lot of terms unique to Twitter, and it can get very confusing, very fast if you don’t have some idea of what others are talking about. Here’s a quick guide to the most common terms you’ll likely hear.

  • DM or Direct Message: This is a private message sent to another Twitter user. It’s preceeded by a “D” and can only be sent to a user who is following you.
  • Hashtag: Hashtags are single-word phrases used to organize different topics, chats, and events on Twitter, and are preceeded by a hash mark “#”.
  • Lists: Lists are a fairly new Twitter feature, and are just what they sound like: lists of Twitter users created and categorized by other Twitter users. You can follow entire lists rather than having to follow each individual user.
  • Reply or @reply: To reply to another Twitter user, or include them in a tweet, you put an @ symbol before their username. If the @symbol is the first character in the tweet, the reply will be shown to them and anyone following both of you. If the @ symbol is not the first character, then the tweet will be shown to all of your followers, plus the person whose username follows the @.
  • RT or Retweet: Retweets are re-broadcasts of another user’s tweet. This is traditionally done by including an “RT” before the original poster’s @username. This has long been an unofficial feature of Twitter, though Twitter has recently added official support for it. Some users use other characters (such as a full stop “.”) for brevity’s sake.
  • Trending Topics: These are the most popular terms appearing on Twitter at any given time and may include hashtags.

Etiquette

There is no official etiquette for Twitter, though there are some guidelines and rules within their terms of service. Most of the official rules regard spam and inappropriate content. Click here to continue

Further reading

16 creative ways to use Twitter for business

How to win business with Twitter

Social media as part of your online marketing strategy

Social media has become a major part of many people’s lives and for the B2C business, this is an opportunity not to miss. It is a way of connecting with customers, informing them of special offers or new lines or just giving them interesting information. The beauty of social media, is that it can be used in a variety of ways to get your message across and allows your customers to engage with you. We are all aware of the power of the social media for business but with so many different platforms, how do you know which one will be best for your company?

There’s no doubt about it – a strong social media presence can lift your brand. But while you may be tempted to put your product in front of as many eyeballs as possible – there are over 550 social networking sites, according to KnowEm.com – not every business needs a presence on Twitter, Instagram, Pinterest, YouTube, Facebook… (the list goes on). So here’s what to consider before signing up on your next social media platform.

 

Don’t chase the shiny object

Before registering for any social networking channel – Facebook, Twitter, LinkedIn, YouTube and Google+ are the most trafficked and most prominent – find out where your customers are and “fish where the fish are,” says Randall Craig, president of Toronto’s 108 ideaspace, a web and social media strategy firm.

 

It’s easy to be seduced by the latest offering, but sometimes a brand simply doesn’t align with a channel’s user base, and the result can be fruitless appeals to a disinterested audience.

 

“For example, it makes no sense for a management consulting firm to do a video contest on YouTube, but it might be perfectly appropriate for a consumer products company,” says Craig.

 

Businesses also need to clearly understand what they want to achieve from joining each channel – whether it’s to develop customer relationships, improve customer service, increase loyalty and cross-selling opportunities, reduce costs, or generate sales – and how they’re going to do this.

And don’t think of your social media efforts as just a tack-on to your marketing strategy.

 

“Your social marketing should impact everything from new leads, sales, customer service, new candidate recruitment, internal collaborations and your company’s overall results,” he says.

 

Pull out the calculator

 

While social marketing tools are typically free, there can be significant costs associated with creating a comprehensive social media strategy. According to a recent Forbes article, it takes a mid-size company at least 32 hours a month to successfully manage just one social media channel. Additional expenses can include legal fees, plus expenses related to promotion, search engine marketing and staff training.

– See more at: http://www.starbusinessclub.ca/technology/4075/

Further information

How to choose the right social media tools for your business

How your business can benefit from social media

Making the most of Google+ for your business

These days having a prominent presence in social media is very important for businesses and professionals. With so many different sites, how do you know what to choose? Well, it is a good idea to have an idea of which ones your customers use and harness those to get your message across. Google+ is becoming quite a big player and as the Google search engine makes use of the information in Google+, it really is a good idea to have a profile/account there too. Using it could not be easier, see this handy guide to help you make the most of your account.

Since its makeover in May, Google+ has been steadily winning a war of aesthetics over Facebook, which has yet to roll out its redesigned News Feed to all users.

While a visual overhaul is a great way to draw in users who have long neglected the mandatory social component of the Gmail address, Google+ has yet to succeed at making some of its new, highly powerful features more noticeable.

To the average person who may only casually use Google+, it’s a better-looking yet more empty social hub when compared with its competitors. When taking into account the ways in which Google+ is in fact a richer, more discussion-based and interactive experience, the social network begins to look like a far better place to spend one’s time online.

Luckily, these somewhat lesser-known features are not at all hidden, but do take a bit of explaining. Here’s three of the best Google+ has to offer today.

Hashtags: Google+’s Discussion Discovery Feature

Facebook made a splash last month with the debut of its own hashtags offering, mostly because it was yet-another move aimed at beefing up its discovery offering with features that have worked wonders for other services.

But while hashtags are synonymous with Twitter and the trending war between it and Facebook, Google+ has in fact had the hashtag feature since last year. The important question is: is there any more utility with Google+ hashtags than you get on other platforms? It turns out that yes, there is, for a number of reasons.

Most importantly, what makes Google+’s hashtag option not only easier and more elegant to use, but more functionally powerful as well, is the fact that clicking a hashtag does not take you away from the page and away from what made you click in the first place, as it does with both Facebook and Twitter. Click here to continue

Further information

Complete user guide: Google+ pages for business and brands

How to set up a Google+ page for your business

Engage with your Twitter followers

Social media has been gaining in popularity as a way of communicating with customers and potential customers. Making use of these mediums makes a great deal of sense as the majority of followers now use their smartphones or tablets to access these sites. Twitter can be an excellent way of engaging with people and if your business does not already have a Twitter account, what are you waiting for? It is free to use and very easy to set up. The one thing you do need to do is spend a little time every day conversing with your followers.

It’s easy for early adopters and social media enthusiasts to get caught up in the latest and greatest tool available but many companies are still seeking a basic foundation. According to Harvard Business Review Analytic Services, only 12 percent of companies surveyed felt their organizations were using social media effectively.

Exploration and experimentation are viable steps when entering social media marketing for the first time. However, the key to successful social media use is identifying how a brand will use each social channel. Once the approach is set, it’s an ongoing process of testing and refinement to achieve the objectives that will make a difference to each business. A great place to start in sorting out a process for companies is our  social media checklist which provides questions to consider before jumping head-first into the deep end of the social media pool.

For many companies, understanding the specific benefits and uses of each social media tool can be a challenge when assessing how to begin. Taking a look at one of the major channels available today, Twitter, here are some core communication fundamentals to make the microblogging service work for business. Click here to continue

Further information

How Twitter works for my company

Tips for engaging your Twitter followers

What is Twitter?

It is important to keep your tweets fresh and interesting

 

If you have been using Twitter to raise the profile of your business, you will know that it is important to keep your followers entertained. Sometimes it can be difficult to find things to tweet about but it is important to keep your Twitter activity fresh and interesting or risk losing followers. Here are a few ideas to refresh your tweeting.

 

Is your Twitter activity feeling stale?

The good news is that you can easily revitalize your Twitter experience!

….More at 16 Creative Ways to Use Twitter for Business | Social Media Examiner

 

More Reading

 

    How Much Should You Spend On Online Marketing?

    I am often asked the question about how much does a business have to spend on Online Marketing, and it is really quite a difficult one to answer and really does depend on a better question in the first place (a bit like a Hitch Hikers Guide to the Universe, you know ’42’).

    The reason the question is so important is that it is the ‘way’ that you want to do your online marketing that drives the cost issues. If you choose Adwords (Pay Per Click) for example, the cost is decided by the cost of the keywords per click and the number you need in order to make a sale (conversion rate), all of course assuming you can make a profit selling via that channel and just simply not line Google’s ample pockets (there is an excerpt from an excellent article on this below).

    On the other hand, if you want to get your customers via the Organic listings on the Engines, then the cost is going to be more to do with the amount of work you need to do on the site’s pages (and the content!) and the number of links you need to ‘acquire’ in order to get to that coverted first page position (for your chosen keywords).

    Likewise using Social Media. This is an area fraught with issues when it comes to marketing, as you cannot just go out and ‘sell’ in this arena, instead you have to make friends with lots of people (just like Networking) and then gently introduce the fact that you could help them / sell them something. This takes time and lot of time in fact and if you chose this route then be prepared to spend a lot, if only of your time…

    Excellent Article on Online Marketing

    Are you promoting a product online with a finite budget? Or maybe you need to follow a measurable marketing plan at your larger company? Imagine you have $5,000 per month for online marketing – how do you go about spending this?

    Boil It Down To One Customer

    Let’s say, I am selling a software product for $100 per month subscription. How much would I pay for a new additional customer? In other words, if I can simply pay to acquire another 40 or 50 customers per month, what would I be willing to part with?

    To answer this, you should calculate the “Life Time Value” (LTV) of your paying customer. In other words, how many months does one customer continue paying the $100? If the answer is 5 months, then your LTV is $500. Of course, to earn $500 you would not spend more than this amount on acquiring a customer.

    There are lots of equations, depending on the product, to derive the ideal acquisition cost. But I believe the situation is different for everyone. For example, in venture-funded software companies, or newer ecommerce companies, folks spend an insane number of dollars to acquire customers (at first), because they are trying to capture a large portion of the market and create their brand name. In other cases, there is stiff competition in what you are pursuing, and thus you will need more marketing muscle.

    However, my view is simple – you should spend what you are comfortable with. I will be chewed out by analysts and math geniuses for suggesting this approach, but I have my reasons.

    Unless you have a strongly defined goal, such as, “I need 1000 paying customers to launch the phase 2 of my idea,” you should spend based on:

    1.) The cash you have available for the next 12 months

    2.) all other costs that you have to account for, from the $500 revenue per customer

    Of course, not all costs are variable (on a per customer basis), but you should assume that you are not going to acquire 10X customers in the next couple months.

    The full article, which can be found at http://www.businessinsider.com/online-marketing-how-much-to-spend-2012-7, and is well worth reading, goes on to give some figures on PPC etc, and as I say is very much worth a read.

    A little help with your ecommerce site

    Setting up an online business is something anyone can do, but making that business a success is something that takes skill and hard work. Designing an ecommerce site is not just about building a website and getting it live, remember there are thousands of new websites launched every day and yours will be just one of many. You need to be proactive and target the right audience for your products. Attracting quality traffic will be an ongoing project and there are many options open to you as to how to go about it. There is no magic wand for this and much of it will be trial and error to see what works best for your site, resources and of course, your budget.

    SEO and PPC are the 2 obvious methods of online marketing which when done correctly, can produce substantial boosts in traffic and conversions. However, for those ecommerce shops there are some other ways to encourage the search engine spiders and make your site more user friendly for your customers. Make sure that products are correctly named and described on your site, you can incorporate useful keywords into the descriptions as well as this will increase the chances of being found during searches.

    Become active on social media networks, some of the larger search engines are using these to generate search information. It is free to set up accounts with Facebook and Twitter, they are easy to use and can be accessed from mobile devices. You might like to highlight a particular product and using social networking can get people visiting your site. This can increase your ranking on the search engine result pages.

    Ecommerce success is a marathon rather than a sprint so you will need to consider and plan your long term strategy. However, if you are clear in your own mind about what you are selling and to whom you wish to sell, you will have a greater chance of success. You need to be active online with promotions, blogs and networking but make sure you monitor where your traffic is coming from so that you can see what is working and what is not.

    Business must keep up with mobile developments

    Times are indeed a changing and businesses have had to come to terms with the fact that more people are accessing the internet via their mobile devices. This has led to the development of websites which can be viewed on mobiles. As mobile devices become more integrated into our daily lives, they are becoming ever more sophisticated and with better and more reliable connection. It is important that a good connection is established and maintained for those using the internet on smartphones or tablets. As the smartphone market has developed, there are now a plethora of devices available to choose from.

    New applications for mobile devices are being developed all the time with the result that more of us are using them for internet access, email and gaming. This has also allowed business to keep up with fast moving developments and continue to do business and keep in touch with staff members who are out of the office.

    GPS systems are very useful for route finding and geo-tagging. Social media is now an important part of many of our lives and networking need not end when we close down our computers. We can now access all our favourite social media sites whenever we want from our smartphones. This can be quite important for those who use social media for business as it allows them to keep in touch with their followers. All the popular social media sites such as Twitter, Facebook, YouTube and Flickr have apps for smartphones, so you need never feel isolated.