Online Marketing Case Study for SBS Boat Trailers.

www.sbstrailers.co.uk

Summary of Results

The Challenge

SBS boat trailers supplies high quality boat trailers and spares and are probably the largest boat trailer manufacturers in the UK. When SOM were called into help we found that the site had virtually no 'onpage search engine optimisation' at all, something that is not uncommon.

This before SOM became involved, BS was having to rely on referrals from other websites, often having to pay for each visit.

The Solution

SOM’s first action was to carry out a small amount of keyword research, this being used in the changes to the pages of the site, the site being fully optimised for the Search Engines, this including the addition of several new pages especially tuned to the some of the keyphrases found in the keyword research.

We also started a link building adding links to blogs, article engines and forums.

The Benefits

The results were amazing, in just 3 days (thanks to a happy co-incidence with Google) SBS had a first page position for 'boat trailers', this rising to NO.1 in just a few more days. What is more, the site now enjoys a whole range of top rankings for a whole range of other keywords.

SBS now receives more traffic from it's Organic rankings than any other source.

Do You Run a Web Design or Marketing Business?

If you run a web design company or a marketing business and don't have the inhouse expertise to run professional online marketing strategies, covering both the Search Engines and Social Media areas, please do give us a call. As you can see, we are very careful in ensuring that our customers customers do not become aware of Serendipity's invlovement (when this is needed).

We can provide whatever services you need, sometimes we just 'back up' the already knowledgeable staff our customers employ, filling in where they don't have the time, expertise or systems. We are very flexible and can assure you of top quality service at all times (just as we can to our own 'direct customers').

Search Engine Optimisation

Search Engine Marketing

Social Media Marketing

Social Media Optimisation

twitter, facebook, sem, seo, ppc, smm

"When we approached SOM our website had virtually no visibility on the Engines and we had to rely soley on referrals from other sites. Literally within days of Graham completing the site we had a first page position on Google and now have the much sought after NO.1 place for 'boat trailers', as well as great placements for a whole range of other keyphrases."

"In short we asked and SOM delivered."

Andy Wyer - SBS Boats

Some Other Testimonials From Our Customers

"I have no hesitation to recommend Graham Baylis of SOM, he talks in English that I can understand and he really does know his subject.. "

Andrew Whitfield - BWG Finance

********

"Serendipity Online Marketing stepped in to help frem when the agency originally contracted to complete our new web site were unable to provide a site that was constructed in such a way as to facilitate Search Engine Optimisation.

Graham and his team provided expert and impartial advice, working alongside the original web design agency to devise a new and innovative web construction method which allowed frem to retain the aesthetic qualities of a flash based site yet still have a site which was constructed in such a way as to allow  all of the benefits of a web site optimised for search engines. Graham was able to offer expert advice and was instrumental in facilitating the smooth development of a web site that now meets all the needs of our organisation."

Mat Cole - FREM

*********

When I first considered optimising our web site and investing in paid advertising I was rather sceptical – partly because it is difficult to find reliable conscientious consultants working in this area and partly because I was worried that costs would escalate beyond our means.

Then I was introduced to Graham Baylis of SOM.

I immediately realised that Graham was explaining complex issues in plain English so that I understood what he was saying. I quickly came to have confidence in him and his Company and engaged him to optimise our web site and market it within an agreed budget.

I have been very happy with the results of his efforts and would have no hesitation in recommending his services to anyone with a similar need. Indeed I do recommend his services quite regularly.

I have also been pleasantly surprised to find that the costs of achieving our desired results have been entirely manageable and, with Graham’s help, we now set aside an agreed monthly budget for adverts which means are costs are controlled.

In summary, our association with SOM has meant that we have now got an effective web site which is found by the visitors we want to attract and all within a budget which is significantly less than other less effective forms of marketing.

Peter Wiggins - Managing Director - Flightdeck

*******

“SOM have proven to be a great find for us, they work extremely hard and deliver what they say they will, on time and within budget.”

James Ironmonger - LearnToDream