Online Marketing Case Study for a Motorcycle Holiday Company.

A Motorcycle Holiday Company

Summary of Results

The Challenge

This site (name withheld for commercial reasons) offers motorcycle racing holidays as well as motorcycle tours. SOM became involved when one of the many website design companies we work with asked for our assistance for both SEO and PPC , whilst they redeveloped the website.


The Solution

The website had reasonable organic rankings, but they wanted more business through their site. Thus SOM created a highly targeted PPC campaign, whilst also ensuring that the site was well optimised SEO wise. When the success of both of these programmes became apparent, SOM was engaged to improve the number and quality of the inbound links to the site, this further increasing the rankings of the site.

The Benefits

With SOM’s help the site now brings in six times more business than it’s biggest competitor, a much bigger company that was so amazed at the success of the site that it bought the company.

Currently, SOM is now running an extended PPC campaign for this customer and has recently been engaged to run a pilot for the larger company selling their F1 racing holiday packages. Talks are also underway about the development and optimisation of a new site for this company together with an extended PPC campaign.

Do You Run a Web Design or Marketing Business?

If you run a web design company or a marketing business and don't have the inhouse expertise to run professional online marketing strategies, covering both the Search Engines and Social Media areas, please do give us a call. As you can see, we are very careful in ensuring that our customers customers do not become aware of Serendipity's invlovement (when this is needed).

We can provide whatever services you need, sometimes we just 'back up' the already knowledgeable staff our customers employ, filling in where they don't have the time, expertise or systems. We are very flexible and can assure you of top quality service at all times (just as we can to our own 'direct customers').

Search Engine Optimisation

Search Engine Marketing

Social Media Marketing

Social Media Optimisation

twitter, facebook, sem, seo, ppc, smm

"When we approached SOM our website had virtually no visibility on the Engines and we had to rely soley on referrals from other sites. Literally within days of Graham completing the site we had a first page position on Google and now have the much sought after NO.1 place for 'boat trailers', as well as great placements for a whole range of other keyphrases."

"In short we asked and SOM delivered."

Andy Wyer - SBS Boats

Some Other Testimonials From Our Customers

"Serendipity Online Marketing stepped in to help frem when the agency originally contracted to complete our new web site were unable to provide a site that was constructed in such a way as to facilitate Search Engine Optimisation.

Graham and his team provided expert and impartial advice, working alongside the original web design agency to devise a new and innovative web construction method which allowed frem to retain the aesthetic qualities of a flash based site yet still have a site which was constructed in such a way as to allow  all of the benefits of a web site optimised for search engines. Graham was able to offer expert advice and was instrumental in facilitating the smooth development of a web site that now meets all the needs of our organisation."

Mat Cole - FREM

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When I first considered optimising our web site and investing in paid advertising I was rather sceptical – partly because it is difficult to find reliable conscientious consultants working in this area and partly because I was worried that costs would escalate beyond our means.

Then I was introduced to Graham Baylis of SOM.

I immediately realised that Graham was explaining complex issues in plain English so that I understood what he was saying. I quickly came to have confidence in him and his Company and engaged him to optimise our web site and market it within an agreed budget.

I have been very happy with the results of his efforts and would have no hesitation in recommending his services to anyone with a similar need. Indeed I do recommend his services quite regularly.

I have also been pleasantly surprised to find that the costs of achieving our desired results have been entirely manageable and, with Graham’s help, we now set aside an agreed monthly budget for adverts which means are costs are controlled.

In summary, our association with SOM has meant that we have now got an effective web site which is found by the visitors we want to attract and all within a budget which is significantly less than other less effective forms of marketing.

Peter Wiggins - Managing Director - Flightdeck

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"Although we had been using Google Pay Per Click for some months our analysis of the results showed a marginal return on our investment. Also our web site had not been designed with search engines in mind and as a result our site was practically invisible in the free listings of the Search Engines. For these reasons we turned to Graham at SOM.

The results were startling, our PPC campaigns became effective and cost us less per click, and our site now dominates the engines appearing on page one for a wide range of crucial key phrases.

I am happy to recommend SOM."

David Whitehouse - Contemporary