Online Marketing Case Study for Learntodream.

www.learntodream.co.uk

Summary of Results

The Challenge

Learntodream offers a very high quality photographic printing service for consumers on a variety of unique materials as well as traditional ones like canvas and photographic paper. The objective of the site is to get customers to submit images so that the experts at Learntodream can show them just what can be done.

SOM were approached at the Online Marketing show by the marketing manager of Learntodream as they wanted some quality business from their site. They had tried PPC before and it had not worked at all and their rankings were pretty poor.

The Solution

Both competitor and keyword research reports were run and the current website reviewed and suggestions for improvements made. The website was then relaunched  and optimised at the same time, a linking strategy also being put into effect.

The PPC campaign, whilst being far more effective than the previous ones proved not to be worthwhile, thus all efforts were directed to optimisation of the site.

The area of Commercial Projects, far more lucrative than the consumer market place was the next to be targeted, special pages being built to capture this market place and direct them to the Commercial site at www.ltdltd.com. At the last check these 'commercial' pages were bringing in some 30% of all the traffic to the site.

The Benefits

The results proved very successful indeed, the number of organic visits doubling in just two months, whilst the percentage of sales attributed to the internet increased to such a degree that Learntodream doubled their optimisation budget. 

Over the months the number of 'web sales' continued to rise and todate Learntodream have gained some very useful customers via their online marketing campaigns.

Do You Run a Web Design or Marketing Business?

If you run a web design company or a marketing business and don't have the inhouse expertise to run professional online marketing strategies, covering both the Search Engines and Social Media areas, please do give us a call. As you can see, we are very careful in ensuring that our customers customers do not become aware of Serendipity's invlovement (when this is needed).

We can provide whatever services you need, sometimes we just 'back up' the already knowledgeable staff our customers employ, filling in where they don't have the time, expertise or systems. We are very flexible and can assure you of top quality service at all times (just as we can to our own 'direct customers').

Search Engine Optimisation

Search Engine Marketing

Social Media Marketing

Social Media Optimisation

twitter, facebook, sem, seo, ppc, smm

“SOM have proven to be a great find for us, they work extremely hard and deliver what they say they will, on time and within budget.”

James Ironmonger - LearnToDream

Some Other Testimonials From Our Customers

"I have no hesitation to recommend Graham Baylis of SOM, he talks in English that I can understand and he really does know his subject.. "

Andrew Whitfield - BWG Finance

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"Serendipity Online Marketing stepped in to help frem when the agency originally contracted to complete our new web site were unable to provide a site that was constructed in such a way as to facilitate Search Engine Optimisation.

Graham and his team provided expert and impartial advice, working alongside the original web design agency to devise a new and innovative web construction method which allowed frem to retain the aesthetic qualities of a flash based site yet still have a site which was constructed in such a way as to allow  all of the benefits of a web site optimised for search engines. Graham was able to offer expert advice and was instrumental in facilitating the smooth development of a web site that now meets all the needs of our organisation."

Mat Cole - FREM

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When I first considered optimising our web site and investing in paid advertising I was rather sceptical – partly because it is difficult to find reliable conscientious consultants working in this area and partly because I was worried that costs would escalate beyond our means.

Then I was introduced to Graham Baylis of SOM.

I immediately realised that Graham was explaining complex issues in plain English so that I understood what he was saying. I quickly came to have confidence in him and his Company and engaged him to optimise our web site and market it within an agreed budget.

I have been very happy with the results of his efforts and would have no hesitation in recommending his services to anyone with a similar need. Indeed I do recommend his services quite regularly.

I have also been pleasantly surprised to find that the costs of achieving our desired results have been entirely manageable and, with Graham’s help, we now set aside an agreed monthly budget for adverts which means are costs are controlled.

In summary, our association with SOM has meant that we have now got an effective web site which is found by the visitors we want to attract and all within a budget which is significantly less than other less effective forms of marketing.

Peter Wiggins - Managing Director - Flightdeck

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Although we had been using Google Pay Per Click for some months our analysis of the results showed a marginal return on our investment. Also our web site had not been designed with search engines in mind and as a result our site was practically invisible in the free listings of the Search Engines. For these reasons we turned to Graham at SOM.

The results were startling, our PPC campaigns became effective and cost us less per click, and our site now dominates the engines appearing on page one for a wide range of crucial key phrases.

I am happy to recommend SOM.

David Whitehouse - Contemporary