Online Marketing Case Study for 4 Plates (Number Plate supplier).

www.contemporary.co.uk

Summary of Results

The Challenge

Contemporary offers business intelligence consultancy and training services to companies both large and small in the UK and beyond.  The aim of the site is to get their potential customers to contact them to discuss their needs.

One of SOM’s affiliate web design companies had just finished the new site when SOM was asked to become involved, the first issue being to make the new site, which was not very Search Engine friendly, work SEO wise.

The Solution

Steps were therefore recommended and implemented, the keywords chosen being selected from the comprehensive list obtained in the keyword research phase. The PPC campaign was also restructured to ensure that the many “bad clicks” were eradicated.

The Benefits

The results were phenomenal, the site appearing on the first few pages of Google within just a week (this being due to reasonably strong external linking structure at that time) where before listings had been very few and far between. The PPC campaigns results were also transformed, the number of “bad” visits being reduced to zero within a month.

Over the next 12 months, SOM’s continued off page optimisation efforts have pushed Contemporary’s organic rankings up even more in both quality and quantity whilst the PPC campaign continues to bring in business.

SOM is currently working on improving the results in even wider areas whilst amending the current  optimisation to take into account the inevitable changes in the ever changing world of IT.

Do You Run a Web Design or Marketing Business?

If you run a web design company or a marketing business and don't have the inhouse expertise to run professional online marketing strategies, covering both the Search Engines and Social Media areas, please do give us a call. As you can see, we are very careful in ensuring that our customers customers do not become aware of Serendipity's invlovement (when this is needed).

We can provide whatever services you need, sometimes we just 'back up' the already knowledgeable staff our customers employ, filling in where they don't have the time, expertise or systems. We are very flexible and can assure you of top quality service at all times (just as we can to our own 'direct customers').

Search Engine Optimisation

Search Engine Marketing

Social Media Marketing

Social Media Optimisation

twitter, facebook, sem, seo, ppc, smm

"Although we had been using Google Pay Per Click for some months our analysis of the results showed a marginal return on our investment. Also our web site had not been designed with search engines in mind and as a result our site was practically invisible in the free listings of the Search Engines. For these reasons we turned to Graham at SOM.

The results were startling, our PPC campaigns became effective and cost us less per click, and our site now dominates the engines appearing on page one for a wide range of crucial key phrases.

I am happy to recommend SOM."

David Whitehouse - Contemporary

Some Other Testimonials From Our Customers

"Serendipity Online Marketing stepped in to help frem when the agency originally contracted to complete our new web site were unable to provide a site that was constructed in such a way as to facilitate Search Engine Optimisation.

Graham and his team provided expert and impartial advice, working alongside the original web design agency to devise a new and innovative web construction method which allowed frem to retain the aesthetic qualities of a flash based site yet still have a site which was constructed in such a way as to allow  all of the benefits of a web site optimised for search engines. Graham was able to offer expert advice and was instrumental in facilitating the smooth development of a web site that now meets all the needs of our organisation."

Mat Cole - FREM

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When I first considered optimising our web site and investing in paid advertising I was rather sceptical – partly because it is difficult to find reliable conscientious consultants working in this area and partly because I was worried that costs would escalate beyond our means.

Then I was introduced to Graham Baylis of SOM.

I immediately realised that Graham was explaining complex issues in plain English so that I understood what he was saying. I quickly came to have confidence in him and his Company and engaged him to optimise our web site and market it within an agreed budget.

I have been very happy with the results of his efforts and would have no hesitation in recommending his services to anyone with a similar need. Indeed I do recommend his services quite regularly.

I have also been pleasantly surprised to find that the costs of achieving our desired results have been entirely manageable and, with Graham’s help, we now set aside an agreed monthly budget for adverts which means are costs are controlled.

In summary, our association with SOM has meant that we have now got an effective web site which is found by the visitors we want to attract and all within a budget which is significantly less than other less effective forms of marketing.

Peter Wiggins - Managing Director - Flightdeck

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"When we approached SOM our website had virtually no visibility on the Engines and we had to rely soley on referrals from other sites. Literally within days of Graham completing the site we had a first page position on Google and now have the much sought after NO.1 place for 'boat trailers', as well as great placements for a whole range of other keyphrases."

"In short we asked and SOM delivered."

Andy Wyer - SBS Boats