Onlime Marketing Case Study for Arthur Price Cutlery.

www.arthurprice.com

Summary of Results

The Challenge

The Arthur Price website offers high quality cutlery and silverware via its website and outlets in the top stores. In the past PPC had been used by Arthur Price, but it had not been that effective. AP had also been trying to improve their rankings via the optimisation of their site, however, none of the Search Engine Optimisation company's they had tried had managed to get better organic rankings for them.

The Solution

The first thing that SOM did was to carry out detailed keyword research, competition research being carried out a few weeks later. The results of both of these programmes were used in optimising the site and making changes to the usability of the site in a dual aim of increasing rankings and sales.


The Benefits

The results were outstanding, the site gaining top rankings for many of its keyphrases in just a few months. Over the next 12 months SOM continued to increase the rankings of the site, the linking strategy that SOM had put into place ensuring the rankings obtained were maintained and improved.

As for sales, Arthur Price saw a large increase in their online sales for the first time since the site was created.

Do You Run a Web Design or Marketing Business?

If you run a web design company or a marketing business and don't have the inhouse expertise to run professional online marketing strategies, covering both the Search Engines and Social Media areas, please do give us a call. As you can see, we are very careful in ensuring that our customers customers do not become aware of Serendipity's invlovement (when this is needed).

We can provide whatever services you need, sometimes we just 'back up' the already knowledgeable staff our customers employ, filling in where they don't have the time, expertise or systems. We are very flexible and can assure you of top quality service at all times (just as we can to our own 'direct customers').

Search Engine Optimisation

Search Engine Marketing

Social Media Marketing

Social Media Optimisation

twitter, facebook, sem, seo, ppc, smm

“With SOM I have finally found a Search Engine Optimisation company that delivers what it says it will. After trying several companies over the years I can tell you that SOM have been a real godsend.”

John Horton - Arthur Price

Some Other Testimonials From Our Customers

"When we approached SOM our website had virtually no visibility on the Engines and we had to rely soley on referrals from other sites. Literally within days of Graham completing the site we had a first page position on Google and now have the much sought after NO.1 place for 'boat trailers', as well as great placements for a whole range of other keyphrases."

"In short we asked and SOM delivered."

Andy Wyer - SBS Boats

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"Serendipity Online Marketing stepped in to help frem when the agency originally contracted to complete our new web site were unable to provide a site that was constructed in such a way as to facilitate Search Engine Optimisation.

Graham and his team provided expert and impartial advice, working alongside the original web design agency to devise a new and innovative web construction method which allowed frem to retain the aesthetic qualities of a flash based site yet still have a site which was constructed in such a way as to allow  all of the benefits of a web site optimised for search engines. Graham was able to offer expert advice and was instrumental in facilitating the smooth development of a web site that now meets all the needs of our organisation."

Mat Cole - FREM

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When I first considered optimising our web site and investing in paid advertising I was rather sceptical – partly because it is difficult to find reliable conscientious consultants working in this area and partly because I was worried that costs would escalate beyond our means.

Then I was introduced to Graham Baylis of SOM.

I immediately realised that Graham was explaining complex issues in plain English so that I understood what he was saying. I quickly came to have confidence in him and his Company and engaged him to optimise our web site and market it within an agreed budget.

I have been very happy with the results of his efforts and would have no hesitation in recommending his services to anyone with a similar need. Indeed I do recommend his services quite regularly.

I have also been pleasantly surprised to find that the costs of achieving our desired results have been entirely manageable and, with Graham’s help, we now set aside an agreed monthly budget for adverts which means are costs are controlled.

In summary, our association with SOM has meant that we have now got an effective web site which is found by the visitors we want to attract and all within a budget which is significantly less than other less effective forms of marketing.

Peter Wiggins - Managing Director - Flightdeck

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