Summary
SOM was called in to help Alanto as even though they had had a website for many months it was not appearing in Google for any relevant terms and was not bringing in any business to speak of. There were many reasons for this, the lack of real content and links being the main causes.
The Solution
The market place that Alanto wished to dominate was quite a narrow one, even so as there was only a limited budget, the keyword targets had to be carefully chosen. SOM therefore carried out a highly targeted piece of keyword research, a number of keywords then being chosen as targets.
Details of how to 'weave' these words into the pages were provided and the customer encouraged to increase the amount of copy and information on the site. A link building campaign was also started.
The Results
The target here was to gain some rankings on the Engines, particularly Google, for some of relevant terms, such rankings having not previously been achieved. Not only was this target achieved, but fast too, in just three months the site obtaining Page 1 ranks for a number of terms:-
Long Tail Keyword Numbers Increase by over 100%
Most importantly perhaps is the increase in the number of different search terms that are bringing people into the site. This is an important fact as it demonstrates that the site has a large 'footprint' on the Engine's databases. This causes it to be listed for more and more diverse (and yet related and relevant) search terms, which in turn will lead to more sales, perhaps from a group of customers they would never otherwise have been found by?
Conclusion
The results achieved in just 3 months demonstrate just how sites can gain the rankings they deserve, all they have to do is to follow the right logical path. The changes made to the On Page SEO will also assist in maintaining the rankings that have been gained as they have increased the 'worth' of the site many times over, it now holding some useful information and data. This reduces the effect of any Panda like updates in the future.
Rankings Improved
Rankings for a number of keywords achieved within just 3 months.
Visits Increased
For the first time the site enjoyed visits for their main keywords.
Long Tail Keyword Searches Up
Number of Search Phrases - 'Long Tail keywords' increases by over 100%.
0845 170 1800 or email us at info@s-o-marketing.co.uk
Serendipity Online Marketing Ltd
Costrels | Eaton Bishop
Hereford | HR2 9QW
Relevant Tags
SEO West Midlands UK
Search Engine Optimisation
Search Engine Marketing
Social Media Marketing
Social Media Optimisation
twitter, facebook, sem, seo, ppc, smm
Serendipity Online Marketing Ltd is a company registered in England and Wales with company registration number 7351077 and registered offices at: Costrels, Eaton Bishop, Hereford, HR2 9QW.