Onlime Marketing Case Study for 4 Plates (Number Plate supplier).

www.4plates.co.uk

Summary of Results

The Challenge

4plates offers road legal number plates for all types of vehicles as well as old style plates for classical and show vehicles. They now also sell novelty and fun plates for use on bedrooms, sheds, etc.

Before SOM became involved, they were having to rely on the use of PPC to bring in the traffic, the website not having any organic rankings to speak of. Worse still, the PPC campaign was not well structured which meant that the conversion costs were far too high. 4Plates needed higher traffic levels but did not want to pay for every visit.

The Solution

SOM’s first action was to restructure the PPC campaign which immediately reduced the cost per click and increased the ROI, some keyword research being carried out which identified a whole host of keywords that the owner had not thought of. Then, over the next few months we optimised the website and started a long term link building strategy. A number of specially created pages were also added to the site in order to capture terms identified as being key, these pages also adding to the overall relevance of the site.

The Benefits

The results have been outstanding, as after just 6 months 4plates was able to cease PPC altogether (it not being the most cost effective manner of bringing in new business due to the low profit on every order) and rely solely on organic listings. Over the next 18 months SOM has continued to increase the rankings of the site and has just created a much more Search Engine Friendly index page in a drive to increase the sales of 4plate’s novelty plate range.

Following the success of the campaigns to date, 4plates has doubled its expenditure on optimisation works, and saw an increase in sales in the very first month.

Do You Run a Web Design or Marketing Business?

If you run a web design company or a marketing business and don't have the inhouse expertise to run professional online marketing strategies, covering both the Search Engines and Social Media areas, please do give us a call. As you can see, we are very careful in ensuring that our customers customers do not become aware of Serendipity's invlovement (when this is needed).

We can provide whatever services you need, sometimes we just 'back up' the already knowledgeable staff our customers employ, filling in where they don't have the time, expertise or systems. We are very flexible and can assure you of top quality service at all times (just as we can to our own 'direct customers').

Search Engine Optimisation

Search Engine Marketing

Social Media Marketing

Social Media Optimisation

twitter, facebook, sem, seo, ppc, smm

“SOM have consistently worked to get my 4plates website top rankings and thus save me loads of money on Google Adwords. They are also always willing to answer my questions. I'm really happy to be able to recommend SOM.”

Andrew - 4plates

Some Other Testimonials From Our Customers

"I have no hesitation to recommend Graham Baylis of SOM, he talks in English that I can understand and he really does know his subject.. "

Andrew Whitfield - BWG Finance

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"Serendipity Online Marketing stepped in to help frem when the agency originally contracted to complete our new web site were unable to provide a site that was constructed in such a way as to facilitate Search Engine Optimisation.

Graham and his team provided expert and impartial advice, working alongside the original web design agency to devise a new and innovative web construction method which allowed frem to retain the aesthetic qualities of a flash based site yet still have a site which was constructed in such a way as to allow  all of the benefits of a web site optimised for search engines. Graham was able to offer expert advice and was instrumental in facilitating the smooth development of a web site that now meets all the needs of our organisation."

Mat Cole - FREM

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When I first considered optimising our web site and investing in paid advertising I was rather sceptical – partly because it is difficult to find reliable conscientious consultants working in this area and partly because I was worried that costs would escalate beyond our means.

Then I was introduced to Graham Baylis of SOM.

I immediately realised that Graham was explaining complex issues in plain English so that I understood what he was saying. I quickly came to have confidence in him and his Company and engaged him to optimise our web site and market it within an agreed budget.

I have been very happy with the results of his efforts and would have no hesitation in recommending his services to anyone with a similar need. Indeed I do recommend his services quite regularly.

I have also been pleasantly surprised to find that the costs of achieving our desired results have been entirely manageable and, with Graham’s help, we now set aside an agreed monthly budget for adverts which means are costs are controlled.

In summary, our association with SOM has meant that we have now got an effective web site which is found by the visitors we want to attract and all within a budget which is significantly less than other less effective forms of marketing.

Peter Wiggins - Managing Director - Flightdeck

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"When we approached SOM our website had virtually no visibility on the Engines and we had to rely soley on referrals from other sites. Literally within days of Graham completing the site we had a first page position on Google and now have the much sought after NO.1 place for 'boat trailers', as well as great placements for a whole range of other keyphrases."

"In short we asked and SOM delivered."

Andy Wyer - SBS Boats