As a business owner you might well be wondering how you can enhance your online image and attract more business. There are many strategies that you can use, including Twitter which has become one of the top marketing tools. It has many benefits including being free, fast and very easy to use. Additionally, it is growing fast which means that reaching more people will be easier than ever before. It is a great tool for communicating with your customers and you should not discount it.
Lots of people log on to their account to just to see what’s going on and this is a great place to catch them. Be aware that many dissatisfied customers will complain about poor service on Twitter, so having an active presence is important so that you can maintain your company reputation. Then if you do find yourself the focus of someone’s wrath, you can at least make efforts to either refute the allegations or apologise for errors made. Customer feedback is vital and it does need to be positive, so ensuring you give excellent service will encourage good feedback and this is where Twitter can be hugely beneficial.
Connecting with your followers is important, there must be dialogue and not just endless links to your website or the hard sell. Tweeting useful, interesting or educational information will boost your profile and encourage followers to connect with you. Telling people about your latest blog or special offer is so easy to do on Twitter. Getting your tweets to go viral is a great achievement and a goal that you should try to fulfil as it means that your tweets will reach a vast audience. All you need to do to make Twitter work for your business is invest a bit of time and effort and ensure that your tweets are quality.