The latest Google algorithm ‘Penguin’ has been released in order to eliminate websites that do not comply with the rules. However, all is not well and many bona fide companies have found themselves off the rankings. Google has received many complaints as a result and have had to admit that there have been a few problems. Despite this hiccup, Penguin is being seen as a positive move to help crackdown on sites using black hat methods of gaining rankings.
Launched on the 24th of April, Penguin’s purpose is to reduce ‘black hat webspam’. There are sites which have been created with the sole purpose of manipulating the Google search engine in order to achieve a high search ranking and therefore bring themselves to the forefront. Previously, websites known as content farms have been used in order to get around the rules set out by Google in order to gain rankings. Google has been trying to stop these and has tightened the rules regarding best practice.
Unfortunately, there have been genuine sites that have suffered as a result of the changes, however, on the whole, the majority of sites who have been demoted have failed to use the correct SEO techniques. This means that any site using dubious SEO techniques will not benefit and will find it very hard to get themselves on the organic rankings. With the changes in regulations, online businesses will be required to have the correct SEO strategy in order to achieve high rankings. Hopefully, the changes that Penguin brings will enhance the search results and give the good quality content that the user is looking for. Not only will this clean up web space, but it will also improve the reputation of the SEO business. Those who have used the traditional SEO strategy should now reap the rewards for their patience and any business who wishes to do well online must take note and consider their online strategy carefully.