Rankings and the traffic they bring are not enough

Many people think that making money on the Internet is as easy as 1 – 2  – 3.

After all, so their reasoning goes, all I have to do is

1. Have a good product or service
2. Create a website that will sell these goods or services
3. Get traffic to the site via Rankings on the Engines or some other way (Although if the truth be known, many do not even consider this a requirement, thinking that the traffic will just come in by itself – See our video on Marketing & Mousetraps)

Well the fact of the matter is that for many sites, especially those want to sell online, that there is another mountain to climb. This mountain concerns the matter of trust, for when you are wanting someone to give you money, they must have enough trust in you before they will be willing so to do.

One sure way to throw away any trust is to have a site that looks out of date or when it has a ‘Contact Us’ page that does not work. If a potential customer sees either of these they are likely top get worried.

This was the case when I was looking to buy a toy tank on the web. I found one that looked OK, however the site’s blog had not been updated since 2009 and then the ‘contact page’ did not work. Sure the Paypal link still worked, but would using that do anything other than give my money to someone, someone who I might have great trouble in getting my money back from?

As this was one of the few places to get this item, I perservered and thought I’d look to see if there were any reviews of the site or comments about the service. There was nothing, not a comment to be found on the web.

Having seen all this I dedcided to steer well clear of the site and hence they did not get the order (mind you they might not be there anymore anyway).

Such things could happen to any site IF it does not work correctly or if there are no reviews or comments abouth them anywhere on the web. For me, the total absence of ‘noise’ on the web was more concerning than some negative comments.

I don’t know if I am in a minority here, but I think not, as in my view people want to KNOW that they are dealing with a REAL business and that they are likely to get GOOD SERVICE.

So make sure your site works and GET some NOISE about your site on the Web…