Are Fame and Fortune about to be mine?? Well I do wonder after the last week. It certainly was a busy time, not to mention all the ‘compliments’ I received regarding my level of knowledge on Search Engine Marketing and Social Media.
It all started with a phone call from a Marketing student who wanted to interview a local (to Hereford) specialist in Social Media. Emma, for that was her name, was in her final year in college and was studying Marketing, with a hope of moving (excuse the pun) into the Estate Agent / Property business.
I agreed to meet her in Hereford for a coffee and a chat. However, just as I was leaving I got another call, this time from a business in Hereford who wanted someone to help them boost their Organic traffic on Google. I offered to see them after my chat with Emma, and they agreed. So I had two meetings to go too, one to help someone else and hopefully one where I and my customer would both benefit.
The meeting with Emma went very well. Over a very nice coffee in Nero’s (as I said to the last person I met there, I’ll bring a fiddle, you bring a match) in Hereford (not Rome unfortunately) I explained how at SOM we used Social Media for our clients.
The Old World and the New
I was at pains to explain that we did not know it all, and that we were really just taking the first steps into the area, using Blogs as the ‘bridge’ between the ‘old world’ of Search Engine Marketing and the ‘new world’ of Social Media Marketing,.
Emma asked a few questions, but mostly, I answered them without the need for a prompt, and at the end Emma pronounced that she was very happy and that I had covered all her questions (and more). I even gave her some tips about the things she could do now to impress any future employer.
I was then off to my next meeting. That was quite typical, in that the prospective customer had a website that needed more traffic, had been bombarded by countless ‘We can get you to Number 1 on Google’ phone calls that he did not want (or believe) and who was seeking to create a relationship with a SEO / SEM company that they could trust and who was local (a lot of people like dealing locally).
That meeting went very well and hopefully, when we get time to discuss the results of the free survey on the ‘health’ of his SEO we will be given the job of improving their traffic levels.
I’m going to write another Blog about the compliments we received in the week, as one of them was really quite enlightening and deserves a post of its own.