We are always encouraging you to promote your business on the internet and making use of video is an excellent way of getting your message across. Business video can be used in many different ways, it need not just be about promoting products, it can be used for giving hints and tips on how to do things, as a recruitment drive, giving information on forthcoming events and so on. Make sure you have a bit of a script which you know before filming begins. Keep it short and to the point, viewers will not want to see someone droning on and on. Here are some more ideas to help you make the most of your video opportunities.
As the online and offline worlds continue to evolve and interact, marketers continue to seek advice and data to rationalize the choices they make about what kind of content to populate their websites with. When considering online video marketing for your business, review the evidence below, that shows you can increase sales and conversion rates, drive more traffic to your site, reduce servicing costs, make a strong connection between on and offline marketing efforts, and perhaps most importantly, build long-term relationships with your customers. That said, one caveat to a successful online media strategy is that quality of content and strategic deployment of online video marketing material….More at Online Video Marketing: Things you need to know | intro60 Blog