Monthly Archives: August 2012

Content marketing can make a huge difference to your online marketing strategy

  It is so important to grasp every opportunity that comes your way and this is particularly so when running your own business. Creating opportunities is something we can all do and attracting the right sort of visitor to your … Continue reading

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Writing good quality articles

  If you are unsure about how to write an article for your business, there are many opinions on the internet and you might be a little bit overloaded with information. One piece of advice I would give is that … Continue reading

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Don’t let your business miss out on mobile ecommerce

At SOM, we are always advocating the necessity to adapt your ecommerce marketing so that you do not miss out on the mobile revolution. Shopping via smartphones and tablets are accounting for an ever larger slice of the market and … Continue reading

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Making your content count

At SOM we are always encouraging the use of high quality content on websites but how do you know what is good and what is not? How many keywords or key phrases should be included in each piece? How often … Continue reading

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Finding out what online marketing methods are hot

When you are trying to raise your online presence, it can be very difficult to know what is best to do to achieve this. How do you know what is trending and what to avoid, keeping it up with it … Continue reading

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Blogging to keep your clientelle updated

For many, blogging and Tweeting is now a daily exercise but for others, neither blogging nor Tweeting is even a consideration. Businesses and individuals make use of both as a source of information as well as encouraging dialogue. Keeping your … Continue reading

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Using article marketing to share information

  If you have information that you wish to pass on to customers and other interested parties, you might like to consider writing some articles. Not only will this boost your online profile but can also allow you to pass … Continue reading

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Harness the power of social media

  There are still a great number of companies, particularly small ones that are not harnessing the power of social media. Using social media can not only help get your brand known and your message across, it can also help … Continue reading

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Keeping up with mobile technology in your online marketing plan

  Recent figures revealed that more people than ever are using their smartphones to shop online. For an online business this is great news but it also means that their site must be properly constructed to all access via mobile … Continue reading

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Pinterest – Useful for SEO, Yes or No?

As this interesting blog/article states, there is a lot of talk about how important Pinterest is in the area of Online Marketing. It also usefully points out that Pinterest may not be for all, and that it some cases it … Continue reading

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