Monthly Archives: February 2011

New potential scam 070 mobile numbers

This post has nothing to do with SEO or SEM, but is something that everybody should know about, it being another example of the dangers of the Internet… It started when I got a strange email – Hi I have … Continue reading

Posted in Scams | Tagged | 4 Comments

How-To: Setup Regular Backups & Secure WordPress

This blog was written by Cat M, a guest author from Axon IT on the EvoHosting blog. She certainly seems to know her stuff and it was that good that I just had to replicate it so that my readers … Continue reading

Posted in Blogging, Wordpress | Tagged , | 6 Comments

Press Releases – How Can They Be Used for SEO etc

I have just returned from a workshop given by a PR company called PR2Go. It was their first and was all about what PR was and how it could be used to enhance a businesses reputation. Of course to those … Continue reading

Posted in SEO, Signal Creation | 2 Comments

Six Essential Marketing Tips for 2011

Just picked up on this blog from http://marketinguk.posterous.com when it arrived in my inbox as a Purple Penguin post. The first and most important point (in my view) is:- “No. 1 Start a Blog Starting a blog for your small … Continue reading

Posted in Blogging, Google, Local Search, SEO | Tagged , , , , | 1 Comment

Of Old Dogs, New Tricks and SEO

It has long been said that you can’t teach an old dog new tricks, the saying it seems coming from the Bronze age (see excerpt from http://www.stuckon.co.uk/mythbusters-gives-hope-for-us-all-in-seo-3861.html:- “One of the most hackneyed sayings in the English language is ‘You can’t … Continue reading

Posted in Google, SEO | Tagged , | 1 Comment

Hidden Text – When is it OK to use?

With the potential rewards for a top ranking for an important keyword being so high, it is not surprising that many site owners and SEO companies sometimes test the envelope a little. When they do this they do of course … Continue reading

Posted in Google, SEO | Tagged , , | 6 Comments

Google’s Latest Ranking Signal…

As everyone knows Google loves to ‘mix it’ and keep everyone (especially the SEO community) guessing. The details of the rules they use to decide which site comes first are of course ‘secret’ but the basics are known to many. … Continue reading

Posted in Google | Tagged , | 2 Comments

HotPot is Coming !

Local and Mobile Search are VERY big in the USA, and I expect that they will make a big impact in the UK too soon. One interesting and powerful aspect of Local Search (Google Places to you and me) is … Continue reading

Posted in Google, Local Search, Mobile Search, SEO | Tagged , , , , | Leave a comment

Content is King, But is CMS a King Killer?

Everyone understands that ‘Content is King’ on the web today. All the talk is about how the Engines only want to rate web sites which contain interesting information and this of course means in part at least the ‘words on … Continue reading

Posted in SEO | Tagged , | 5 Comments

May the Fourth Be With You..

Sorry for the Star Wars pun (yes another one on the band wagon) but it is relevant to Search Marketing, as the Fourth Factor in SEO is becoming something that you cannot afford to ignore. But Hey, you say the … Continue reading

Posted in Blogging, Facebook, Google, Linking Strategies, SEO, Signal Creation, Social Media Marketing, Twitter | Tagged , , , , , , , , | Leave a comment