Category Archives: Analytics

Are You Losing Sales Because of ‘Friction Cost’???

Posted on March 7, 2013 by Graham Baylis

There is a little known department in Whitehall called the ‘Behavioral Insights Team’; their job, to subtly alter the ways we in the UK act, look after ourselves and obey the law. Known colloquially as the ‘Nudge Unit’ it was … Continue reading →

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Using Google Analytics

Posted on September 20, 2012 by SEO Researcher

  Website owners should be using Google Analytics to monitor what is going on, what works, what does not, where traffic is going and what the conversion rates are. If you are not doing this, it might be a good … Continue reading →

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Using Google Analytics can help you target the right audience

Posted on July 19, 2012 by SEO Researcher

Making use of Google Analytics can give you so much useful information which can help you target a particular audience and increase your conversion rates. There is now even an app so that you track your data whenever you want … Continue reading →

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Some Potentially Interesting Tracking Software For Your Website

Posted on July 8, 2012 by Graham Baylis

One question that haunts all business website owners is that of “How can I get more conversions from my site?” Of course, you have to have a good site and clear call to actions before you can really expect to … Continue reading →

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Free Search Engine Optimisation Survey

Posted on January 9, 2012 by Graham Baylis

At SOM we’ve always gone out of our way to help people decide what to do (and what not to do too) when it comes to marketing their site on the Search Engines. We start this process by carrying out … Continue reading →

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Google Analytics & Searchandising

Posted on February 11, 2011 by Graham Baylis

I am often asked questions about Google Analytics, often because there is just so much data available that it just ‘blows their minds’. The trick here is to use Filters to place one set of data for say PPC visitors … Continue reading →

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Google Analytics in Trouble in Germany!

Posted on January 13, 2011 by Graham Baylis

Germany has been at loggerheads with Google in the past about privacy issues and it appears they are at in again, this time Analytics being under fire. Germany privacy officials are concerned that users IP address are being followed and … Continue reading →

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