Author Archives: SEO Researcher

Blogging for business

Most businesses have a blog these days, not only does it give them an opportunity to release company information but also share the lighter side of life. Blogging can be a great way of increasing traffic to your website and … Continue reading

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Are you making the most of Pinterest for your business?

Pinterest has become a very popular medium for sharing pictures of goods and products but is your business making the most of this opportunity? It can be particularly useful for promoting new lines as well as special offers and you … Continue reading

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Writing SEO friendly content

The importance of writing good quality content cannot be stressed highly enough as this is what visitors see when they come to visit and also what the search engines use to decide whether your site is worth listing. The thing … Continue reading

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Having a really good business website is vital

Although we at Serendipity Online Marketing do not build websites, we do work very closely with web designers and we understand what makes a really great business website and how to market it. A business could have the best website … Continue reading

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Making responsive web design and SEO work for your site

Responsive web design is all the rage these days but it does not always mesh well with SEO. Google would appear to like responsive design so it is a game changer when searches are conducted and sites that are not … Continue reading

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Linking can be very beneficial to your site

Building links have been an important factor in the SEO armoury and should not be forgotten about as they can help to boost your rankings. Care must be taken when using linking as a means to promoting your site as … Continue reading

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Put content marketing to work for your business

With so many different ways to engage with customers and potential customers, you might be finding it difficult to to find your way through the mire. Using content marketing allows you to engage with people via a number of mediums … Continue reading

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PPC is still a useful tool for your online marketing strategy

Pay per click (or PPC) marketing is still relevant in today’s online marketing strategy and should not be dismissed. It can be particularly useful for local businesses wishing to attract new clients. It can be used positively as part of … Continue reading

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Are you optimizing for mobile?

SEO is one of the keys to getting good organic rankings but with so many people accessing the internet via other devices, does the SEO have to be different now? Well the short answer is yes because what comes up … Continue reading

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Everyone has a blog these days, make yours interesting

Everyone has a blog these days and some are more successful than others. Part of this could be due to how interesting the blog is or how entertaining. Sometimes it can be really difficult to write an interesting blog particularly … Continue reading

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