Using SEO to improve your website’s online profile is a sensible thing to do. However, there are so many different facets to SEO that you could be forgiven for being confused as to what to use and how to use it. Finding the right routes to take for your site is going to be essential for success. Using a combination of SEO methods that is best suited for your site and your business will help raise your site up the rankings. Set a well considered strategy, which you have prepared and planned carefully. Be prepared to change course as and when necessary so that if you find one thing is not working, you can adapt it or switch to something else. Using social signals and backlinks are important however, make sure that any links you have are good quality, relevant and go to different pages, i.e. don’t always link to your home page. Prepare your keyword list carefully, make sure that these are being searched for and you can also make use of long-tailed keywords which are actually very useful for local searches. Intersperse these sparingly through your content and change them around if you can so that the same word or words does not come up time and time again. Your content should be unique and written for a human reader as opposed to writing purely for the search engines, if people find it interesting, they will share it with others and return for more as and when you post it. Attracting visitors is crucial to the success of your strategy and the search engines do take note of visitor numbers, how long they stay and whether they share your content.
SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an “in-depth definition and evaluation of the factors that have a high rank correlation with organic search results.”
The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical performance of a page contributes to a good ranking.
In addition, Searchmetrics says the quantity and quality of backlinks remains crucial because new features have been revised to improve the quality of results. What’s more, the correlation values regarding coefficients out of the social sector have decreased slightly and the growth of the average total number of signals per position was small, Searchmetrics adds.
And, finally, for the first time, Searchmetrics says it measured user signals and found there is a relationship between rankings and higher click-through rates, lower bounce rates, and a high time-on-site.
Searchmetrics provides the following tips to “survive and thrive in a constantly changing SEO world”:
Tip #1: Create Robust Site Architecture
Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do’s and Don’ts for site architecture:
- Include a well-balanced number of good internal links
- Aim for short loading times
- Keep sites up to date
- Maintain presence of all relevant Meta tags
- Lose focus
- Focus only on the technical aspects of the site
Tip #2: Pay Attention to Keywords in Titles and Descriptions
Rankings for proper use of keywords in onpage copy have increased from 2013 to 2014. The chart below shows the correlation between keywords in titles, tags, and descriptions and rankings. Click here to continue