Website owners are constantly being told to pay attention to their content and its quality. This is very good advice and the whole point of the search engine algorithms is to weed out the thin or poor sites so that the results were improved and contained more of what people were searching for. There are other ways of adding quality content to your site, have you considered using video to enhance your site? It will also help with your SEO efforts and is a great way of engaging with your visitors and increasing traffic.
Don’t be fooled though, you can’t just film any old video and stick it up on your site or on one of the social video platforms, it has to have value, it must provide something to the viewer. Now whether that is by offering information or if you want to entertain, it does not matter, it is the quality that counts. The type of business you own will also dictate to a certain extent what sort of video you post, so spend some time planning the purpose of your video and the message you want to convey. Only then should you start to prepare it.
Videos are indexed by the search engines which is why they are very useful for SEO purposes. When you are creating your videos be aware of how you might optimize them so that they are beneficial to your online profile. Uploading your video onto Vimeo or YouTube is not enough to attract viewers, millions of videos are uploaded every week so what makes yours different or special? You need your video to be found on these platforms and here are a few tips to help you achieve that.
Make sure that you use titles, descriptions and tags that use your keywords and key phrases.
Create a channel for your videos and make sure that you have clickable links that take visitors to your website. It is not enough to include your URL on the video, you need to make it easy for interested viewers to get to your site and they are not likely to remember some convoluted URL.
It is almost impossible to predict what will be a hit and what will not, so when you are preparing your video, you will need to produce an excellent script that is unique and interesting. You do not need to be or to hire a professional to film your video, there are many excellent cameras on the market and if you use a proper stand, you won’t suffer ‘video wobble’.
Your videos needn’t be stiff corporate types, you can add a bit of fun or humour, but only when and where appropriate. ‘How to’ videos are always popular, people always want to know how to do things well and if you can convey this, you will increase the number of views.
Reviews of your products or services can also be useful, this can be a good opportunity to include members of staff who wish to be involved.
Whatever you wish to include in your videos, do make sure you have prepared properly so that you come across as knowledgeable, professional and interesting. Anything missing will turn viewers away and they may leave the ‘thumbs down’ feedback and that will not help your cause, it will only damage your reputation.
SEO is all about your ability to be visible. You need to make sure that people can actually see your content, and video is the way to do it. With the right video, you’re taking advantage of the most powerful piece of content in the world. Studies show that video has the highest conversion rates around.
This guide is going to show you six ways in which you can use video content to enhance your visibility.
Social Media Promotion
To begin with, post a video on your social media channels. Unlike with copywriting SEO, you can cram thousands of words into something that takes mere seconds to consume. Sharing great videos through social media will lead to more engagement.
Google also sees social media as the best reflection of genuine popularity, so if you can make it here you’re sure to fly up the search rankings.
There’s so much more to video than the actual video itself. Every video you post enables you to add a text-based transcript in the description. This will further increase findability and provides ample opportunity to add some keywords. It’s perfectly valid to post a transcript of the entire video.
This deserves a section all its own because it happens to be so important. YouTube is the second largest search engine, by queries, in the world. And it’s owned by Google. That means the results of YouTube are integrated with the Google search engine.
You’re going to get a lot of search engine juice by opting to create a video and host it on YouTube.
Video alone leads to better engagement. The video description is, once again, vital for improving the strength of your SEO campaign. At the end of your description, you can link back to your website, add authority links, and provide resources for people who want to find out more information.
This is the modern version of backlinking done in a way that provides value without getting your site penalized.
To get ready for mobile you need to provide content in a way that people want to consume. They don’t have time to read through long pieces of text. What they need is content they can consume on the go. And that’s where videos come in. It’s the one form of content that sends a strong message in a short space of time.
If you want to improve your mobile SEO, video is the only option.
Social signals are different from conventional social media. These are the collective signals Google gets from your video. If the same video is popular on multiple sites, including your own, this sends the message to Google that your site should be boosted up the search rankings.
These signals are all about engagement. Any form of engagement counts towards this, so ask for likes, shares, and comments.
How do you actually campaign for more social signals, though?
It’s as simple as inserting a call to action. Ask for people to interact with your video. Leave a question at the end of it, or accompany the whole production with a caption. You’ll be surprised at the difference this small change can make.