We all know that there is more to marketing and selling your products than using the Search Engines to bring in traffic and sales (although this is obviously a VERY useful channel) and with this in mind I do a certain amount of networking with local businessess.
The challenge with such events is to ‘stand out’ from the crowd and be remembered for what you do, and to a certain extent for who you are (having a memorable personality is useful here).
With this in mind, and as they was a already a ‘poet’ in the group, I wrote this little poem that I hope shows just what we do…
“I am a little website
As pretty as can be
But no one it seems
Wants to visit me..
Mr Google came a few times
That is very true
But he seemed not to understand me
And left without even a to do!
So I sit here just a twiddling
My little website thumbs
When what I really want
Is lots of new friendly chums
But how can this goal be reached
Just what am I to do
If I go on like this for much longer
I’ll end up feeling really blue..
Of course I get lots of calls
All a promising me
A first page position on Google
All for a very reasonable fee
But I have heard they’re all rubbish
Promising more than they can give
Some say it just cheating
Whilst others say it’s just one big fib
But there is light in the tunnel
I’m sure that you’ll agree
It’s talking to Graham Baylis
Now there’s someone whose worth their fee!
He checks to see what is wrong
A delving oh so deeply
Coming back with so much data
That I’m afraid it makes me sleepy..
But the good news is that I
Just have to listen a little
For Graham knows what to do
And soon goes into battle!
Soon Mr Google understood me
And now when he comes along
He no longer leaves straight away
So I know that at last I belong
Next a sprinkle of links are added
To make a bigger impression
And soon I see the results
With many a friendly session
So if you know another website
That is feeling lost in the crowd
Do call in Mr Graham
I’ll know he’ll do them proud…