The Importance Of Correct Linking Strategy

Building links is a very effective part of any SEO strategy but it must be done carefully and naturally. It is important that the quality of the sites you are planning to link to is taken into account, you should choose sites that are in a similar or parallel niche to your own, do not be tempted to create back links with sites that have nothing to do with your niche, regardless of how good they are, using such links will only draw the wrong kind of attention to your site and you might find yourself losing places on the organic listings or being completely delisted.

Link building takes a lot of time and effort, it is not something that can be done in a short space of time and nor should it be. It’s a bit like gardening, you plant the seeds, take care of them and then watch them grow before you can harvest the fruits of your labours.

There are a number of strategies that you can use to achieve quality links and here are a few of them.

The first thing you need to do is to ensure that your own website has got enough high quality unique content. This is what will make your site valuable to others which in turn will encourage linking. It cannot be stressed highly enough the importance of the content on your site. You should invest as much time and effort as you can in order to provide your site with the best possible content. You will not only build value but you will also attract larger volumes of traffic.

Now, you might be thinking that adding content is not really going to be possible because you have an ecommerce site. However, there is a lot you can do to create that valuable content, for example, if you sell makeup, you could include some advice on how to use it. Don’t be one dimensional, you could create videos as well, video content is becoming highly valuable so is something you should consider. Think laterally and keep your options open, offer that valuable information to your site’s visitors, it will pay huge dividends.

Make use of relevant directories. Most directories should be avoided like the plague, they don’t offer anything of value, so choose carefully. Look for local business directories in your area that you can submit to. Directories that are niche specific are also worth looking at, don’t discount directories attached to local newspapers either as the ‘local’ aspect can be of value.

Blogging is a very effective way of generating links. Ideally, you will submit blogs regularly in order to interest readers who will then, if they like what you have written, share your piece on social media, which creates valuable links. Again, you needn’t write your blogs, video blogging is just as valuable if it contains excellent content. If you can provide information that is seen as being expert, this will raise not only your profile but also trust. Information from a trusted source is always going to trump that of a lesser source.

As you can see, there are many ways to generate links but they all take time, there are no shortcuts and the more time you spend cultivating your linking, the higher the payoff. If you don’t have the time to do this yourself, talk to us about helping you with your linking strategy.

 

Link building has had a rough year. Thanks in part to Google’s John Mueller’s comments that link building, in general, is a strategy to avoid, a number of SEO practitioners have moved away from the practice.

More specifically, they’ve flocked to a more natural form of link building involving the creation, syndication and promotion of thoroughly researched original content; the idea here is to attract or earn links naturally without ever manually building a link on an outside source.

I’m a big fan of this approach. It’s safe, natural and can earn you a ton of links if your content is good enough. However, I still believe there’s a place for manual link building — as long as your focus is on providing valuable content to your readers.

So what exactly differentiates a “good” link from a “bad” link in Google’s eyes? How can you be sure that a link you’ve manually built isn’t just going to get your website penalized?

As long as you can avoid these seven characteristics, all of which can make a link “bad,” you’ll remain in good standing:

1. It’s On A Low-Authority Or Questionable Domain

The higher your site’s authority is, the higher you’re going to rank in Google. Links on already-high authority sites pass far more authority to your site than those on low-authority sites. If your link appears on a site with a poor reputation, it could do active harm to your organic search visibility.

Generally, unless you’re perusing spam sites or blacklisted pages, you won’t have to worry much about this. Google looks for patterns that it can verify with a high level of certainty, so a single low-authority link won’t hurt you; but hundreds or thousands sustained over the course of a month or more certainly could.

Overall, it’s in your best interest to get links on the highest-authority sources you can find, while avoiding disreputable ones.

2. It’s Pointing To A Source Irrelevant To Its Content

Context is important in Google’s modern search algorithm. It’s not enough to have a link pointing to your site — that link needs to be associated with content that’s somehow relevant to your site, as well.

For example, if you’re a manufacturer, and you post a link to your site in an article about hamburger production in a butcher shop forum, chances are it will raise some red flags. Keep all your links context-specific, and pay close attention to the types of sources you rely on — the closer they are to your industry, the better.

3. It’s Repeated Too Many Times On The Domain

Quantity is important when it comes to links, but more links isn’t always better. Diversity is also important. If Google sees too many links pointing back to your domain on a certain site, it may flag that as suspicious.

Instead, Google likes to see lots of links pointing to your domain from multiple sources. Since each link after the first on a single domain suffers a downgrade in value, it’s in your best interest to diversify your link sources.

4. It’s A Part Of A Reciprocal Exchange

If you have a buddy who owns a similar site, it might seem like a clever idea to exchange links between the two in an effort to boost both your domains.

Unfortunately, this could end up harming more than helping. Google is wise to this “reciprocal exchange” scheme, and if it notices an excessive number of traded links between two sources, it could negatively affect your domain authority. Again, keep source diversity toward the top of your list of priorities.

5. It’s Embedded In Suspiciously Keyword-Matched Anchor Text

Back in the days when keyword-focused optimization was synonymous with SEO, anchor text for links was a big deal. It was a best practice to embed your link in anchor text using the exact keyword you wanted to rank for — today that isn’t going to work.

In fact, it’s the quickest way to land yourself a manual penalty that can be extremely difficult — sometimes impossible — to recover from. Google has an intricate understanding of semantics and link context, and it strongly favors links in natural journalistic context.

6. It’s Isolated From Any Meaningful Content

Posting any kind of link without content accompanying it is bad—it doesn’t matter if you do it in a blog comment, forum post or any other medium.

Your links need to have some kind of semantic context to them, and preferably in the body of a detailed, meaningful post. Guest posts on outside blogs are your best friends here. Use them.

7. It’s A Part Of A Scheme

Link schemes aren’t as popular as they used to be, but somehow they’re still floating around. Participating in complex systems like link wheels or link pyramids is a violation of Google’s terms of service.

If you’re caught deliberately participating in a link scheme, you won’t just drop a rank or two — you could earn a bona fide Google penalty.

Read more: http://searchengineland.com/7-characteristics-can-make-link-bad-seo-237477

Finding The Right SEO Strategy To Suit Your Business

SEO still has its place in online marketing so when you launch your website, you will want to attract more traffic over time. It doesn’t matter how fabulous your site is, if nobody visits it, then it isn’t doing its job. The modern world is digital which means that people are used to accessing websites or information 24/7. Achieving a high place on the popular search engines is usually the goal of website owners so that their site is accessible to visitors whenever they perform a search. However, the reality is that many websites never reach the dizzy heights of page one of the search engines and they never will unless a structured and well planned out SEO strategy is formed and implemented.

Most business owners are not SEO experts and put their trust in companies or individuals who are experts in this field. They should be fully up to date with all the information necessary to implement a multi-pronged strategy that will help to get the site higher in the organic rankings. There is no one foolproof method, a variety of techniques need to be used in order for it to work. Do make sure that whoever you hire to do your SEO only uses white hat techniques and those methods that are approved by the search engines. Falling foul of the search engines means oblivion for your site, it will never appear in the organic listings so this is a key issue.

It can be costly to promote your website, it all depends upon what you want to achieve and how you want it promoted. Just rising up the search engine rankings isn’t enough, you need to be gaining credibility too. By becoming credible, you will gain authority and as such, this leads to better rankings. It’s all about trust, the search engines don’t want to promote sites that are not trustworthy as it damages their reputation.

Businesses worry about the high costs involved with marketing however, a carefully constructed strategy will give a very good return on investment. Increasing targeted visitors to the site who then convert to customers is the end goal, so not only has the site to be excellent but the promotion has to be suitable for the target audience.

Even a local business needs to have an accessible online profile, our world has become one where we are used to finding what we want whenever we want it. Providing the information that people are looking for is the key here, those people might then visit your business and become customers the next day. For national or international business, it is similar but they need to consider that the visitor is wanting those products or services now and as such, need a website that matches those requirements.

This is where SEO comes into its own, it is working round the clock promoting your brand and making it visible in the digital age so that you can capture those new customers and provide them with the goods and services that they are searching for.

 

Search Engine Optimization (SEO) is one of those things a lot of people talk about — it’s something that not only can increase your traffic and your website rank in keywords, but eventually will lead to more sales. And who doesn’t want more sales?

The problem is, with so many people talking about SEO, there are many strategies floating around as to what is the best way to go about implementing SEO on your website.

Sure, the task at hand sounds very easy at first, but using the wrong strategy will lead you to waste time and money and possibly get you in trouble with Google — which is something you definitely do not want.

To make things easier for yourself, below is a guide that essentially explains what you should be looking for in an SEO strategy. What makes one strategy better than another? Why should you ignore some strategies completely?

Here is the first step to becoming an expert at discerning what strategy may work over another.

What are the main features of any SEO Strategy?

When it comes to SEO, you need to be aware of two main components:

  1. On-page SEO
  2. Off-page SEO

On-page SEO

This type of SEO is done to your website directly; basically, it involves multiple parts of your website in determining search engine rankings. For the most part, you can make on-page SEO changes yourself, using the following list:

  • Page content
  • Title Tags
  • Meta descriptions
  • Headings
  • URL structure
  • Loading time on pages
  • Internal linking
  • Schema* (I highly recommend adding this into your website)

The purpose of on-page SEO is to ensure that your website is readable by search engines; the easier it is to read the structure and content of your website, the better you will ultimately rank.

Schema is important for your on-page SEO, and you will probably hear the word in conversation with anyone that works with SEO; if you don’t, show him or her the boot!

You will also likely be confused as to what Schema really is (outside of sounding really cool): Schema is a specific vocabulary of tags that you add to your HTML to improve how your page is represented in search engine result pages (SERPs). By adding Schema to your website’s HTML, you’ll be enhancing how the snippets of information will be displayed in SERPs. You’ll also make it easier for Google, Yahoo and Bing to understand what your website/page is about.

Making it easier for the search engines gives you a better chance of ranking higher.

Major Tips

  • Make sure your website loads within three seconds.
  • Make all your images web friendly.
  • Activate Gzip Compression and implement a content delivery network (CDN) into your website.
  • Make sure that the first word in your title tags is a keyword.

Off-page SEO

Off-page SEO occurs off your website, hence the name. It includes:

  • Link building
  • Social media shares

There are a few more tactics employed in off-page SEO, but the two mentioned are among the more popular methods, with link building being by far the most important strategy.

Off-page SEO, especially link building, is something that needs to be done right, but a lot of people take shortcuts which negatively impact their website. In life, there are no shortcuts, and the same rule applies to SEO.

In fact, link-building quality is extremely important, more so than the quantity of links. Therefore, creating high-quality content is important, in order to draw in users from other websites, to link to you.

You should not be buying links; that will be only a temporary solution. And Google will ultimately penalize you for trying to manipulate the system. To avoid any problems with the search engine giant while trying to improve the SEO for your website, grow your network organically. This involves reaching out to various contacts you have in your industry. When you reach out to people, they may agree to point a link toward your website.

You can also have people do guest posts on your site, and do the same on their sites, filling your articles with keywords that will ultimately direct back to your website. En route, remember that you do not want to guest post or have links pointing from just “anywhere.” The website of origin needs to be reputable for the effort involved to have a positive effect.

There are other link-building strategies outside of guest posting and reaching out to your contacts. Another one involves directory submissions. But I say that with some trepidation, ever since Google began going after directories. Specifically, it went after spam-like directories. Fortunately, Google does like directories edited by humans. In this context, directories like JoeAnt, Yahoo Directory and DMOZ are all worth submitting to.

Read more: http://www.entrepreneur.com/article/252025