SEO Tips That Will Give Your Site A Boost

 

Content marketing and building links are incredibly different subjects, however, there are indeed ways by which you can use 1 for the development of the other. Basically, articles or blog posts marketing are the reason you are willing to make use of link-building strategies.

Listed here are several ways through which it is possible to build links by making use of content marketing:

Guest Posting: Guest blog websites draw in visitors. However, it is important to reach for high quality written content that happen to be packed with information and facts appropriate for your niche. This will help to appeal to viewers and also build links to your site.

Press Releases: Important updates and information and facts about your business could be publicized by making use of press releases. They are effective at obtaining the focus of media and bloggers therefore you might obtain backlinks from influential organizations and web sites.

Interviews: Among the best ways to spread a word is as simple as carrying out interviews. Either in-person or by telephone or e-mail, an audience conducted can help you to develop connections that will ultimately aid your objective. You can increase your network and stay involved with important industry experts.

Establishing Faulty Links: Making use of Search engine optimization tools and checkers you can easily verify if there are any faulty backlinks in any domains that contain links to your own website. Then you may point it out to the individual site owners and suggest them a web link of your website to replace the damaged links.

Focussing on Infographics: many top SEO experts make use of Infographics to boost promotion. Despite the fact that these are alone not sufficient, however, content rich pieces along with essential keywords and phrases tagged together with visual representations have the power to achieve momentum.

Creating Guides: Content is the most important feature of an internet site that draws audience. Guides, which are a natural part of content, are specialist write-ups that appreciate their struggles and give your visitors a knowledge or how-to for their difficulties.

Connect to Your Community: Answering your followers in the feedback and emails can certainly make your website well-liked by the audience not to mention help obtain their trust.

Getting Listed on Directories: Detailing your business on a local website directory will help obtain links. It is important that your company name and contact details are consistent in all the directories in which they are submitted.

The aforementioned techniques are enough to take your organization to a level where you will find many audiences visiting your site. If carried out properly, these could be boons for advertising your brand and you will experience steep development and popularity.

 

 

Gone are the days when search engine optimization was enough to land your website onto Google’s good graces.

Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users.

Given the important role content marketing now plays in the success of online business, it’s time that SEO ties the knot with content marketing.

The two digital marketing tools that were once viewed as separate entities are now an inseparable couple, promising to inch businesses closer to the proverbial “overnight success. ”The amazing duo can greatly help your online business reach the pinnacle of success and outwit your competitors.

Here are 10 ways you can ensure that the two digital marketing tools work in harmony:

1. Set common goals.

Setting common goals is the first step to make SEO and content marketing work together to bring additional revenues.

Ask yourself what activities overlap between the two digital marketing techniques. Is it increased online traffic, rankings or links? How can you align the activities to achieve common goals?

The answers to these and other similar questions will give you a starting point in creating an integrated SEO and content marketing strategy with clear and focused goals and strong communication.

2. Establish key performance indicators.

Another way to optimize synergy between SEO and Content Marketing is to establish key KPIs that will track performance, and ensure that it is on track for achieving common goals.

These KPIs include content sharing, links to content, online user engagement, call-to-action conversion rates and several others.

3. Understand your target audience.

Understanding your audience is the key part of an SEO and content marketing strategy. Create personas of the target audience and develop a unique digital marketing strategy for each group. The personas can be based on age, location, gender, hobbies or interests.

Don’t undertake any digital marketing activity without considering what your audience wants, and also what you want them to do in return of fulfilling their demand.

4. Create SEO-optimized content.

Google places great emphasis on quality content. You can make the content more relevant for the search engine by incorporating high-impression keywords. Optimizing the content in this way will allow your Web pages to become visible to online users by appearing on the search results.

Avoid overstuffing keywords into website content. In order to play it safe, limit the keyword density to 1 percent or less. This will ensure that your site doesn’t get penalized by the search engine, decreasing online traffic.

5. Research high-impression and relevant keywords.

Include high impression and relevant keywords in the website. Each keyword that you select should be researched properly using online tools such as Google Planner, Google Trend, Word Stream and other similar tools.

Optimizing your content in this way will ensure that your online content is able to attract maximum number of online users.

6. Attract online consumers through link building.

Another way you can make SEO and content marketing work together is through link building. Link building is a pure SEO strategy that results in distribution of online content to a large number of targeted, qualified audiences. You can greatly increase your content’s effectiveness through these efforts.

The links pointing to the published online content is placed on various high authority and high page ranked sites. These sites attract thousands of online visitors that can be diverted to your site by placing targeted links on the site they first visited.

Enlist SEO professionals to enhance your link building strategy. Here are some reputed SEO companies, based on user reviews:

7. Focus on internal link building.

Internal link building works wonders in increasing your website’s ranking along with your published content. Moreover, creating internal links will also result in improved user experience due to easy navigation around the site.

Read more: http://www.entrepreneur.com/article/251522

What is Unique Content and Why Is It Important?

When it comes to getting better rankings you will hear all SEO’s saying, “you need Good Unique Content as that is what Google wants now“. But what does this really mean?

Many have taken this to mean that all sites have to do is to create copy which is not duplicated somewhere else on the web and is also a good read, using proper English throughout.

Can Google Really Tell What is Good?

When you think of it, that should (and maybe is) enough for Google in that their systems however powerful, cannot really deduce what is ‘good’ and ‘useful’ content, that is still really a job only a human can do.

So, the first step is to write some good copy, that is not itself used anywhere else and make it is over 1,000 words long (that seems to be lowest level that Google seems to ‘like’). If you can then include some images and if possible video on the page and link out to a high power site (one in the same niche / market area), one that provides some ‘back up’ to the page, i.e. a page that provides the facts and figures referred to, being the best.

You will then need some links in to the page, but before we come to that, we need to work out why links are needed?

When Considering SEO You Have to Think Like a Computer

Here you have to start thinking like a computer, looking at things logically and asking yourself the question, “If I was a computer what would I look for if I was trying to decide if this page was any good or not?”

We have seen above that Google checks the words on the page, but that does not give it any idea about the real value of the content, only humans can do that, and as far as Google is concerned, this is signified by a page having been shared, liked, linked to or otherwise mentioned by others on the Web.

Finally, it seems that Google then, being a lot cleverer than it used to be, now also checks to see how many visits a page / site gets, this for the simple reason that a site/page cannot get lots of links or mentions if it has not been visited in the first place. Whilst this is not strictly true ( a site can get a lot of links from a Press Release without a single visitor going to a page) it is an indication that all is how it should be and that the site/page has not been subject to (too much) manipulation in SEO terms.

As you can see, there is a lot more than first comes to mind when considering what you should add to your website…

To read more on the subject of what makes unique content please click the link.

Modern criteria for content

So let’s start by talking about our modern criteria for content, and I have a slide that I like to show a lot that kind of displays this, and many other folks in the field have as well. So if I’m going to be producing content, I need to meet these five criteria.

One of a kind

One of a kind is basically what we meant when we said old unique content, meaning that the engines have never seen those words and phrases and numbers and visuals and whatever in that order on a page on the web previously. It’s been written for the first time, produced and published for the first time. Therefore, it is one of a kind, doesn’t appear elsewhere.

Relevant

Relevant meaning it contains content that both searchers and engines interpret as on topic to that searcher’s query or their intent. Sometimes you can be on topic to the query, meaning you’ve used the words and the phrases that the searcher used, and not be on topic to their intent. What did they actually want to get out of the search? What question are they trying to answer? What information are you trying to get?

Helpful

This one’s pretty obvious. You should resolve the searcher’s query in a useful, efficient manner. That should be a page that does the job that they’re hoping that that content is going to do.

Uniquely valuable

This is the one we’re going to be talking about today, and what we mean here is provides information that’s unavailable or hard to get elsewhere — I’m going to dive into that a little bit more —

Great user experience

This means it’s easy and pleasurable to consume anywhere on any device.

You meet these criteria with your content and you’ve really got something when it comes to a content marketing strategy or when it comes to content you’re producing for SEO. This is a pretty solid checklist that I think you can rely on.

Unique value and you (and your website)

The challenge is this one. Uniquely valuable has been a really hard concept for people to wrap their heads around, and so let’s dig in a little more on what we mean when we say “unique value.”

So these are kind of the three common criteria that we mean when we say “unique value,” and I’m actually going to show some examples as well.

1) Massive upgrade in aggregation, accessibility and design

The first one is a massive upgrade versus what’s already available on the web in aggregation, accessibility, and/or design. Meaning you should have someone who views that content say, “Wow. You know, I’ve seen this material presented before, but never presented so well, never so understandable and accessible. I really like this resource because of how well aggregated, how accessible, how well designed this resource is.”

Good examples, there’s a blog post from the website Wait But Why on the Fermi Paradox, which is sort of a scientific astrophysics, “why are we alone in the universe” paradox concept, and they do a brilliant job of visualizing and explaining the paradox and all of the potential scenarios behind it. It’s so much fun to read. It’s so enjoyable. I’ve read about the Fermi Paradox many times and never been as entranced as I was as when I read this piece from Wait But Why. It really was that experience that says, “Wow, I’ve seen this before, but never like this.”

Another great site that does pure aggregation, but they provide incredible value is actually a search engine, a visual search engine that I love called Niice.co. Not particularly easy to spell, but you do searches for things like letter press or for emotional ideas, like anger, and you just find phenomenal visual content. It’s an aggregation of a bunch of different websites that show design and visual content in a search interface that’s accessible, that shows all the images in there, and you can scroll through them and it’s very nicely collected. It’s aggregated in the best way I’ve ever seen that information aggregated, therefore, providing unique value. Unfortunately, since it’s a search engine, it’s not actually going to be indexed by Google, but still tremendously good content marketing.

2) Information that is available nowhere else

Number two is information that’s available nowhere else. When I say “information,” I don’t mean content. I don’t mean words and phrases. I don’t mean it’s one-of-a-kind in that if I were to go copy and paste a sentence fragment or a paragraph and plug it into Google, that I wouldn’t find that sentence or that paragraph elsewhere. I mean unique information, information that, even if it were written about thousands of different ways, I couldn’t find it anywhere else on the web. You want your visitor to have experience of, “Wow, without this site I never would have found the answers I sought.” It’s not that, “Oh, this sentence is unique to all the other sentences that have been written about this topic.” It’s, “Ah-ha this information was never available until now.”

Some of my favorite examples of that — Walk Score. Walk Score is a site that took data that was out there and they basically put it together into a scoring function. So they said, “Hey, in this ocean beach neighborhood in San Diego, there are this many bars and restaurants, grocery stores, banks, pharmacies. The walkability of that neighborhood, therefore, based on the businesses and on the sidewalks and on the traffic and all these other things, the Walk Score out of 100 is therefore 74.” I don’t know what it actually is. Then you can compare and contrast that to, say, the Hillcrest neighborhood in San Diego, where the Walk Score is 88 because it has a far greater density of all those things that people, who are looking for walkability of neighborhoods, are seeking. If you’re moving somewhere or you’re considering staying somewhere downtown, in area to visit for vacation, this is amazing. What an incredible resource, and because of that Walk Score has become hugely popular and is part of many, many real estate websites and visitor and tourism focused websites and all that kind of stuff.

Another good example, blog posts that provide information that was previously unavailable anywhere else. In our industry I actually really like this example from Conductor. Conductor, as you might know, is an enterprise SEO software company, and they put together a phenomenal blog post comparing which portions of direct traffic are almost certainly actually organic, and they collected a bunch of anonymized data from their platform and assembled that so that we could all see, “Oh, yeah, look at that. Sixty percent of what’s getting counted as direct in a lot of these websites, at least on average, is probably coming from organic search or dark social and those kinds of things, and that credit should go to the marketers who acquire that traffic.” Fascinating stuff. Unique information, couldn’t find that elsewhere.

3) Content presented with a massively differentiated voice or style

The third and final one that I’ll talk about is content that’s presented with a massively differentiated voice or style. So this is not necessarily you’ve aggregated information that was previously unavailable or you’ve made it more accessible or you’ve designed it in a way to make it remarkable. It’s not necessarily information available nowhere else. It’s really more about the writer or the artist behind the content creation, and content creators, the great ones, have some artistry to their work. You’re trying to create in your visitors this impression of like, “I’ve seen stuff about this before, but never in a way that emotionally resonated with me like this does.” Think about the experience that you have of reading a phenomenal book about a topic versus just reading the Wikipedia entry.

The information might be the same, but there are miles of difference in the artistry behind it and the emotional resonance it can create.