Content marketing and building links are incredibly different subjects, however, there are indeed ways by which you can use 1 for the development of the other. Basically, articles or blog posts marketing are the reason you are willing to make use of link-building strategies.
Listed here are several ways through which it is possible to build links by making use of content marketing:
Guest Posting: Guest blog websites draw in visitors. However, it is important to reach for high quality written content that happen to be packed with information and facts appropriate for your niche. This will help to appeal to viewers and also build links to your site.
Press Releases: Important updates and information and facts about your business could be publicized by making use of press releases. They are effective at obtaining the focus of media and bloggers therefore you might obtain backlinks from influential organizations and web sites.
Interviews: Among the best ways to spread a word is as simple as carrying out interviews. Either in-person or by telephone or e-mail, an audience conducted can help you to develop connections that will ultimately aid your objective. You can increase your network and stay involved with important industry experts.
Establishing Faulty Links: Making use of Search engine optimization tools and checkers you can easily verify if there are any faulty backlinks in any domains that contain links to your own website. Then you may point it out to the individual site owners and suggest them a web link of your website to replace the damaged links.
Focussing on Infographics: many top SEO experts make use of Infographics to boost promotion. Despite the fact that these are alone not sufficient, however, content rich pieces along with essential keywords and phrases tagged together with visual representations have the power to achieve momentum.
Creating Guides: Content is the most important feature of an internet site that draws audience. Guides, which are a natural part of content, are specialist write-ups that appreciate their struggles and give your visitors a knowledge or how-to for their difficulties.
Connect to Your Community: Answering your followers in the feedback and emails can certainly make your website well-liked by the audience not to mention help obtain their trust.
Getting Listed on Directories: Detailing your business on a local website directory will help obtain links. It is important that your company name and contact details are consistent in all the directories in which they are submitted.
The aforementioned techniques are enough to take your organization to a level where you will find many audiences visiting your site. If carried out properly, these could be boons for advertising your brand and you will experience steep development and popularity.
Gone are the days when search engine optimization was enough to land your website onto Google’s good graces.
Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users.
Given the important role content marketing now plays in the success of online business, it’s time that SEO ties the knot with content marketing.
The two digital marketing tools that were once viewed as separate entities are now an inseparable couple, promising to inch businesses closer to the proverbial “overnight success. ”The amazing duo can greatly help your online business reach the pinnacle of success and outwit your competitors.
Here are 10 ways you can ensure that the two digital marketing tools work in harmony:
1. Set common goals.
Setting common goals is the first step to make SEO and content marketing work together to bring additional revenues.
Ask yourself what activities overlap between the two digital marketing techniques. Is it increased online traffic, rankings or links? How can you align the activities to achieve common goals?
The answers to these and other similar questions will give you a starting point in creating an integrated SEO and content marketing strategy with clear and focused goals and strong communication.
2. Establish key performance indicators.
Another way to optimize synergy between SEO and Content Marketing is to establish key KPIs that will track performance, and ensure that it is on track for achieving common goals.
These KPIs include content sharing, links to content, online user engagement, call-to-action conversion rates and several others.
3. Understand your target audience.
Understanding your audience is the key part of an SEO and content marketing strategy. Create personas of the target audience and develop a unique digital marketing strategy for each group. The personas can be based on age, location, gender, hobbies or interests.
Don’t undertake any digital marketing activity without considering what your audience wants, and also what you want them to do in return of fulfilling their demand.
4. Create SEO-optimized content.
Google places great emphasis on quality content. You can make the content more relevant for the search engine by incorporating high-impression keywords. Optimizing the content in this way will allow your Web pages to become visible to online users by appearing on the search results.
Avoid overstuffing keywords into website content. In order to play it safe, limit the keyword density to 1 percent or less. This will ensure that your site doesn’t get penalized by the search engine, decreasing online traffic.
5. Research high-impression and relevant keywords.
Include high impression and relevant keywords in the website. Each keyword that you select should be researched properly using online tools such as Google Planner, Google Trend, Word Stream and other similar tools.
Optimizing your content in this way will ensure that your online content is able to attract maximum number of online users.
6. Attract online consumers through link building.
Another way you can make SEO and content marketing work together is through link building. Link building is a pure SEO strategy that results in distribution of online content to a large number of targeted, qualified audiences. You can greatly increase your content’s effectiveness through these efforts.
The links pointing to the published online content is placed on various high authority and high page ranked sites. These sites attract thousands of online visitors that can be diverted to your site by placing targeted links on the site they first visited.
Enlist SEO professionals to enhance your link building strategy. Here are some reputed SEO companies, based on user reviews:
7. Focus on internal link building.
Internal link building works wonders in increasing your website’s ranking along with your published content. Moreover, creating internal links will also result in improved user experience due to easy navigation around the site.
Read more: http://www.entrepreneur.com/article/251522