In order to achieve success in the organic searches, there are some rules that should be followed. Many people think that SEO is about submitting as much content as they can or they haven’t a clue and it’s all jiggery pokery.
The first think you need to do, is to take a good look at your website. Your website is the first point of call for many customers and if it doesn’t tell them much or isn’t well laid out, they won’t hang around, they will go off to one of your competitors. Make sure that your site has relevant, high quality unique content that provides information that the visitor wants. It is important that you have a wide selection of relevant keywords interspersed in the text and that all your tags contain at least 1 relevant keyword. Every page on your website needs to have a suitable title that reflects what the page is about.
Take a good look at the sort of phrases that people are using when they make a search for the products or services you sell. This is a significant factor and it is why you must do a thorough keyword research project before you implement your SEO strategy. If you are using keywords and key phrases that people are using when they perform a search, you are more likely to appear in the search results.
Linking is still very important and the number of links to relevant highly rated sites is more important than ever today. The number of inbound links your site has will be a factor in its ranking on the search engines. If you compare your site to a celebrity, the more you are talked about, the more popular you become. When the people talking about you are important, this means that some of that importance rubs off onto you. The number of important websites that refer to your site is what determines how important the search engines consider it to be.
The quantity or inbound links isn’t enough to get you noticed, the links have to be good quality. What this means is that the sites containing links to your site, need to be relevant to your niche and be important themselves. They need to rank as highly or higher than yours on the search engines. As such, these links are very valuable.
Social media has its place, after all, if you have written a piece for your blog and millions of people are liking and sharing it, then it must be good. The think with social media is that it does require work and it is only one part of an SEO strategy, it cannot be the only thing you do to promote your business.
Video is a becoming more popular and businesses should consider making use of it as another string to their bow. The videos can be as serious or light hearted as you want however, they must be in keeping with the type of business you run. It would not be appropriate for a serious business to be producing silly videos, this does not mean that they can’t show the lighter side of that business but anyone looking for those particular services are probably wanting to see something informative and straightforward.
There are many facets to SEO and lots of people think that they can beat the search engines by taking short cuts, this will I’m afraid only lead to disaster. There are no shortcuts, this is why Google has developed and continues to fine tune its algorithms.
Landing high-quality backlinks from within your local community to aid your SEO effort is an important consideration for any small business, and a topic I’ve written about before. But the problem is, many local business owners assume all links are created equal, and that’s not the case at all.
In fact, this misconception often leads businesses to SEO firms that deliver what those businesses initially wanted — links — but in the long run the low quality and spammy links they receive cause more harm than good.
When local business owners receive a $500 monthly quote from one SEO consultant and a $2,000 monthly quote from another, the difference may seem to be $1,500 — but more is at stake here, because there aren’t any push-button solutions. What’s needed is a combination of outreach and relationship-building, and this takes time as well as experience.
So, to secure high-quality links, even with a limited budget, first understand what a high-quality link is by targeting backlinks with the following characteristics:
- They’ll be seen by potential customers and therefore drive targeted referral traffic back to your website.
- They have high-quality metrics, which will help increase your website’s authority.
- They help improve your company’s image — so seek only link opportunities from websites you want your business to be associated with.
Now, here are five sources of links that are of high quality for your local SEO effort — and valuable as such, because links are the most influential ranking factor in Google’s algorithm.
1. The Better Business Bureau
This is a link any local business can acquire, as long as it meets the requirements to be an accredited member of your local BBB. A regular BBB listing doesn’t include an outbound link in the listing, while an accredited one does.
Even though there is an annual fee for that status, the benefits exceed just links. A coaching client told me, “I don’t really want to pay over $500 for a link,” but then I explained the additional benefits: credibility, trust and the reality that many consumers still make decisions based on whether or not a company is accredited by the BBB.
The added benefits beyond a link are particularly important for service-related businesses, such as plumbers, contractors, electricians and landscapers.
2. Local media
Local media outlets provide an abundant source of link opportunities. Imagine if you owned a local home-security company and your area was experiencing a large enough number of home invasions to warrant a news report. As soon as you see local media pick that story up, you should be contacting them with an offer to provide content for their website and information for their broadcast.
By staying connected with local media, you get a nice link and valuable branding and advertising for free. Even if you can’t watch the local news daily, give media websites a daily scan and be alert to what is happening in your area.
Another opportunity exists, beyond a breaking news story that relates to your business. Using the same home-security company example, you might consider contacting local media outlets and saying, “I own XYZ home security, and we just put together a 10-step home security checklist that I think would greatly benefit the community. Would you like me to send it over so you can put it on your website?” Most local outlets would take you up on the offer.
3. Local schools and nonprofits
Local schools and nonprofits often have sponsorship opportunities that highlight all donors on a dedicated page of their website. If you spend a couple of hours searching for these, you can typically uncover amazing link opportunities.
Find local school websites with Google, and use GuideStar to identify local charities and nonprofits to explore further. Even if a particular website doesn’t have a donor page, it never hurts to ask. A quick phone call or email can reveal opportunities that will cost as little as a $10-to-$25 donation.
4. Local partners and suppliers
The first thing I do when I work with a local business is to ask for a list of its suppliers. So, a restaurant’s list for example, will often include local produce companies, butchers and supply companies. These are established relationships — sometimes decades old — which makes the request easier, since it’s an established relationship. A simple, “Hey, since we have been working together for so long, we would love your listing us as one of your preferred buyers” can often be all that’s needed to secure a nice link.
Read more: http://www.entrepreneur.com/article/250794