On Page Optimization Begins Here!

On page optimization refers to factors that will affect your website or the website page listing. These factors may be controlled by the coding of the page and may include the Meta tags, HTML code, Keyword placement and the keyword density.

 

Use of Key Words

Using the keywords correctly on the entire page is one of the secrets that can help improve the ranking of the page. The keyword Meta tag located in the in the header section is obviously the first thing that will critically determine how the page will be ranked. The keyword must be carefully selected and must be relevant to the page.  It should be placed in the Meta Keyword Tag.  Ensure that the initial letter of the key word is capitalized. Similarly, the same keyword needs to be placed strategically in the title as well the Meta description of the page.  The search engine relies on the title and the description as a summary of what the page is all about. Thus, placing the keywords in positions will help optimize the page. Note that it is necessary that the keywords be used throughout the page but should sound as natural as possible. If the keyword was well chosen, it will be easy to distribute it throughout the page.

 

The search engine pays more attention to the first 200 words on any given page. Using the keywords appropriately near the top of the page and proportionately throughout the page can give the desired results.

 

The keywords must also be used in the anchor text – link text especially if your goal is to improve the ranking of the page on the search engine. The heading should briefly describe the subject matter of the content.

 

Optimizing the Meta Tags

To improve on the page ranking, it is important to optimize the Meta tags. Remember the Meta tags are essential part of your web page HTML.  The search engines will read them even though   they are not included as part of the page content. Just ensure that you include the relevant keywords. Most of the Meta tags should be included within the html code of the site. They include the robot tags, title, and description. Today’s search engines have changed their algorithms and consider the title and the description important.

It is a fact that the Meta description and the title tag must include the keyword that is relevant to the content found on the page.  The length and the order of the words or characters is also vital.  Remember the search engine robots read from left to write and words appearing first are thought to be more important than those that come last.

 

Meta Description Tag

 

This is a description tag that should be written in such a way that it briefly describes the information contained on the website. The sentences must be short and clear and should not confuse the visitors. Ensure that the description is less than 200 characters. The description is important to the visitor because it makes the prospective visitor to pick on your page and not other pages on the search engine.

 

HTML Code

 

HTML code refers to a number of things that must be done on your webpage to optimize it. One must consider the fonts to use, the links to include in the page, the symbols to use, images to use, CSS, lists, frames, applets and many more.  Using the tags and other attributes that links to the page is key in web page optimization. Lastly, making use of popup windows including working examples may help to optimize the page a great deal.

 

 

Having a business website and digital presence is necessary in today’s world to keep up with competitors; effective SEO can give you the edge you need to make your content stand out among them. The ongoing improvements you make on your website are known as “on-page SEO”. Here are eight “must haves” when it comes to achieving and maintaining rankings and the never-ending refinement of your business website.

1. Tell Them What You Do In a Personable Way

If you want search engines and website visitors to take notice and stay interested, you need relevant content for them to consume. Start with the basic, necessary information. An About Us page explaining the core products or services of the business is good, but to more effectively turn website visitors into clients you also need to tell them about you.

People are more likely to connect with people – not an entity. This is especially true for attorneys, chiropractors and other professionals. If you provide a very personal service, then having a personal About Us page is crucial for getting prospects to emotionally connect with (and actually contact) you.

2. Optimize for Mobile

The most important consideration of the year for on-site SEO is whether or not your website is mobile-friendly. If it’s not, all your other on page SEO efforts go to waste when searches are conducted from a mobile device.

Search engines do not want to inconvenience users, so if you cannot give them the information they are seeking in an easy-to-read format, they won’t recommend your website for search queries made from a mobile device. Consumers are increasingly using their mobiles to conduct pre-purchase research and other types of queries, so if you don’t hop on board soon, it might be too late.

3. Separate Pages for Separate Services

Make sure you have a separate page for each service you wish to market. Each page should be approximately 300 words long – and they should not sound like a sales pitch. Use these pages to convey a message of competency, trust, experience and a solution to their need(s).

Furthermore, these pages should link to other content that goes into more detail about your services or goods. Blogs are great for this. Not only do they give you the opportunity to keep adding more relevant content, they give you search engine-friendly internal links.

4. Clear and Obvious Contact Information

Contact information (as well as areas served, if applicable) should be easily visible on each page. Convenient links to the very important Contact Form are also a good idea. Or better yet – have a contact form on nearly every page.

5. Title Tags

Every page needs a unique title tag that describes the page in no more than 60 characters. Include the keyword phrase for that page, as well as cities for local on-page SEO.

6. Meta Description

Reflecting the title tag and page content, create a meta description (also containing the keyword phrase) that will show up in search engine results. People should want to click over to your site when they read this short (156 characters ) burst of text, so be inspiring and energetic in your word choice.

7. Incorporate Rich Media

Though great written content is necessary, people who visit your site will not be impressed if words are all they see. Do not be boring. Too much text is unappealing and overwhelming.

Pictures do more than create an attractive appearance; they are also important for on-page SEO. Each image should have a file name that is a search phrase, and an equally appropriate alt tag with the keyword phrase and cities included – just as you did with the page title tags.

Videos are also a great option. Geo-tagging for local SEO is important for both videos and photos.

Read more at http://www.business2community.com/brandviews/relevance/8-things-must-effective-page-seo-01216361#pI2KP3quJFQeTolH.99

The Importance Of A Prominent Web Presence

It is without doubt that having a prominent web presence is essential for most businesses these days. Web presence is a term that covers a number of factors and yes having a sound website is one of these. However, the web presence should not only be about the website, it is also about other features such as social media, blog and newsletter.

So, if we look at the website as being the starting point for businesses to interact with customers, there should be a certain number of answers evident such as what the business does and why you should be prepared to do business with them. When you consider the amount of information that is available, most businesses have only a few seconds in which to attract the visitor to the site. This is where having an eye catching landing page really comes into its own. It is a case of seizing every opportunity and failing to hook visitors will result in less business. What you need to remember is that your website is essentially, your online business card and it really is important to update it regularly so that it remains fresh and exciting. Having the same site year after year will make your business look a little static and perhaps even a bit stale. Imagine passing a shop window every day and the display was never changed, what would you thing about that business?

Having a blog serves many purposes and unfortunately, there are many business site owners who do not appreciate the importance of having a blog that is regularly updated. Blogs are a great way of establishing your expertise. It should be noted that you do need to update your blog on a regular basis, it does not matter how often you do it but do try to keep to the same length of time between posts. If readers know you always post on the 2nd and 4th Wednesdays of each month, they will return on or after those days to read your posts. If you just randomly post, you will still attract readers but they may not visit on a regular basis. Use your blog to share insights, tips, advice or experiences in your niche so that you can show that you know what you are talking about.

Creating a newsletter can be a great way of building leads. Design an attractive and informative newsletter that is available to download from your website. You can also use the newsletter to keep in contact with your existing clients when you get them to subscribe. The newsletter can be used to give out information regarding company news, new products, special offers and anything else of interest.

Social media is part and parcel of daily life for most people these days and making use of social sites such as Twitter and Facebook can be very effective in building up your customer base. Make sure that you link your site and your blog with these sites. Again, it is important to post regularly, don’t just share interesting posts from others, write your own stuff and make sure you interact with your followers, it is a 2 way conversation! Social media should not be ignored as part of your online strategy, it is a very powerful medium.

 

There are three main areas you should focus on when building your web presence.

Any good recipe relies not just on the ingredients themselves, but on proper proportions and measurements.

The reason it’s so difficult to reverse-engineer ranking algorithms is that not only do the “ingredients” change, the proportions are constantly being tweaked as well. This is why even if we could confirm, beyond all doubt, every search engine ranking factor used by Google or Bing, we likely still wouldn’t be able to translate this into guaranteed rankings for our own websites.

The smart SEOs are not the ones who try to reverse-engineer the algorithms for a short-term gain today. Rather, they are the ones who look at what the algorithms are designed to reward for a longer-term gain tomorrow. Anyone who has read anything about Google knows that they aren’t looking to reward sites that do the best job of meeting the algorithm’s requirements. Instead, they want to reward the sites that have striven to meet searchers’ needs and desires.

We often look at top search engine rankings as the reward for good search engine optimization. But search engines look at top rankings as the reward for good web presence optimization. It’s not that we did x, y and z and therefore deserve to be number one — rather, it’s that we are x, y and z and therefore have earned the right to be considered for that number one spot.

I could talk all day about the 200+ ranking signals that many believe are (or should be) factors in the algorithms, or the 600+ web marketing actions that I believe make for an effective web presence. But those things have already been talked about and sufficiently debated.

Instead, I want to talk about the three primary components of building a sustainable web presence. Just about all aspects of web marketing fall into these three areas.

And while we can often get caught up on the details of what to do and why, sometimes taking a step back to look at the bigger picture helps us to gain perspective and better understand why certain tasks are more important than others.

I cannot stress enough how important website architecture is for effective web marketing. Unfortunately, it’s also one of the most overlooked things when it comes to building one’s web presence.

As an SEO since 1998, I’ve had countless businesses come to us after having their site developed, now ready to move into the “web marketing” phase. Unfortunately, they aren’t aware that what happens before and during the website development is just as important for web marketing as what happens after the site rolls out to the world.

These businesses are often shocked when we tell them that we have to go back and, essentially, re-develop the site so that it’s search engine friendly. Why? Because many web developers are not doing the right things.

There are two basic components to a good site architecture: 1) what’s good for the search engines and, 2) what’s good for the visitors. While doing what’s good for visitors is usually also good for search engines, there are other components, invisible to the visitor, that helps the search engines read, assess and value the pages of your site.

Continue reading here: http://searchengineland.com/3-unignorable-components-sustainable-web-presence-218590