On page optimization refers to factors that will affect your website or the website page listing. These factors may be controlled by the coding of the page and may include the Meta tags, HTML code, Keyword placement and the keyword density.
Use of Key Words
Using the keywords correctly on the entire page is one of the secrets that can help improve the ranking of the page. The keyword Meta tag located in the in the header section is obviously the first thing that will critically determine how the page will be ranked. The keyword must be carefully selected and must be relevant to the page. It should be placed in the Meta Keyword Tag. Ensure that the initial letter of the key word is capitalized. Similarly, the same keyword needs to be placed strategically in the title as well the Meta description of the page. The search engine relies on the title and the description as a summary of what the page is all about. Thus, placing the keywords in positions will help optimize the page. Note that it is necessary that the keywords be used throughout the page but should sound as natural as possible. If the keyword was well chosen, it will be easy to distribute it throughout the page.
The search engine pays more attention to the first 200 words on any given page. Using the keywords appropriately near the top of the page and proportionately throughout the page can give the desired results.
The keywords must also be used in the anchor text – link text especially if your goal is to improve the ranking of the page on the search engine. The heading should briefly describe the subject matter of the content.
Optimizing the Meta Tags
To improve on the page ranking, it is important to optimize the Meta tags. Remember the Meta tags are essential part of your web page HTML. The search engines will read them even though they are not included as part of the page content. Just ensure that you include the relevant keywords. Most of the Meta tags should be included within the html code of the site. They include the robot tags, title, and description. Today’s search engines have changed their algorithms and consider the title and the description important.
It is a fact that the Meta description and the title tag must include the keyword that is relevant to the content found on the page. The length and the order of the words or characters is also vital. Remember the search engine robots read from left to write and words appearing first are thought to be more important than those that come last.
Meta Description Tag
This is a description tag that should be written in such a way that it briefly describes the information contained on the website. The sentences must be short and clear and should not confuse the visitors. Ensure that the description is less than 200 characters. The description is important to the visitor because it makes the prospective visitor to pick on your page and not other pages on the search engine.
HTML code refers to a number of things that must be done on your webpage to optimize it. One must consider the fonts to use, the links to include in the page, the symbols to use, images to use, CSS, lists, frames, applets and many more. Using the tags and other attributes that links to the page is key in web page optimization. Lastly, making use of popup windows including working examples may help to optimize the page a great deal.
Having a business website and digital presence is necessary in today’s world to keep up with competitors; effective SEO can give you the edge you need to make your content stand out among them. The ongoing improvements you make on your website are known as “on-page SEO”. Here are eight “must haves” when it comes to achieving and maintaining rankings and the never-ending refinement of your business website.
1. Tell Them What You Do In a Personable Way
If you want search engines and website visitors to take notice and stay interested, you need relevant content for them to consume. Start with the basic, necessary information. An About Us page explaining the core products or services of the business is good, but to more effectively turn website visitors into clients you also need to tell them about you.
People are more likely to connect with people – not an entity. This is especially true for attorneys, chiropractors and other professionals. If you provide a very personal service, then having a personal About Us page is crucial for getting prospects to emotionally connect with (and actually contact) you.
2. Optimize for Mobile
The most important consideration of the year for on-site SEO is whether or not your website is mobile-friendly. If it’s not, all your other on page SEO efforts go to waste when searches are conducted from a mobile device.
Search engines do not want to inconvenience users, so if you cannot give them the information they are seeking in an easy-to-read format, they won’t recommend your website for search queries made from a mobile device. Consumers are increasingly using their mobiles to conduct pre-purchase research and other types of queries, so if you don’t hop on board soon, it might be too late.
3. Separate Pages for Separate Services
Make sure you have a separate page for each service you wish to market. Each page should be approximately 300 words long – and they should not sound like a sales pitch. Use these pages to convey a message of competency, trust, experience and a solution to their need(s).
Furthermore, these pages should link to other content that goes into more detail about your services or goods. Blogs are great for this. Not only do they give you the opportunity to keep adding more relevant content, they give you search engine-friendly internal links.
4. Clear and Obvious Contact Information
Contact information (as well as areas served, if applicable) should be easily visible on each page. Convenient links to the very important Contact Form are also a good idea. Or better yet – have a contact form on nearly every page.
5. Title Tags
Every page needs a unique title tag that describes the page in no more than 60 characters. Include the keyword phrase for that page, as well as cities for local on-page SEO.
6. Meta Description
Reflecting the title tag and page content, create a meta description (also containing the keyword phrase) that will show up in search engine results. People should want to click over to your site when they read this short (156 characters ) burst of text, so be inspiring and energetic in your word choice.
7. Incorporate Rich Media
Though great written content is necessary, people who visit your site will not be impressed if words are all they see. Do not be boring. Too much text is unappealing and overwhelming.
Pictures do more than create an attractive appearance; they are also important for on-page SEO. Each image should have a file name that is a search phrase, and an equally appropriate alt tag with the keyword phrase and cities included – just as you did with the page title tags.
Videos are also a great option. Geo-tagging for local SEO is important for both videos and photos.