Driving More Traffic To Your Website

Just having a website is not enough, it needs visitors. Think about how people will find your site, when you consider all the websites there are out there, finding one specific site is like searching for a thimble in a giant warehouse stuffed with things. Obtaining targeted traffic has to be co-ordinated and organised so that it is a proper marketing strategy. So, how do you go about attracting the right audience to your site?

First and foremost, you need to use a good range of keywords and key phrases that are relevant to your niche, in your published content. It is always a good idea to perform a thorough keyword research so that you are aware of what terms are being searched for. Don’t forget local keywords and long tail keywords, these can lead to a valuable increase in business.

Make use of social media. These days, social media is an important aspect of any online marketing strategy. It is however, important to know which platform or platforms that your customers use. There is no point in being on one that they don’t use, the whole point is so that you can interact with them. Social media can really help with brand recognition and for lesser known companies, it can give them a real boost. You will need to engage with your followers, this need not take a long time, just a few minutes a couple of times a day. Remember, it is a 2 way conversation and should not be used just for the hard sell, you will lose followers faster than snow melting in the midday sun if you just use aggressive selling tactics.

Set up a blog. Having a blog is another way of driving traffic to your site and it doesn’t cost you anything. There are plenty of free web 2.0 blog sites that you can use to publish your blog on. Writing about things you are passionate about will pass on that enthusiasm to your readers. Make sure that you write really interesting articles that people will enjoy reading and will share through social media. Readers want to gain something, so a little titbit of knowledge or some fun and interesting facts will go a long way to encouraging readers to return. Video blogs can be a great way of conveying useful information.

 

 

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.

Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details. Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.

To remedy this, I’ve compiled a list of six social media practices that are shown to effectively boost your SEO. For more ways social media benefits online marketing campaigns, see “The Top 10 Benefits of Social Media Marketing.”

1. Growing Your Number of Followers. The total number of followers and connections your social media profiles contain does have a significant influence on your rankings. A company with 100 Twitter followers won’t receive nearly the ranking bonus of a mega-corporation with a million Facebook likes and a million Twitter followers. However, there are some stipulations to this; Google can detect the quality of your followers, meaning buying 100,000 proxy Twitter followers isn’t going to do much for your overall rankings. Instead, you’ll need to build your following organically.

Growing your number of followers is a slow process, but effective so long as you’re consistent. Present your brand uniquely and consistently, using the same voice to update your users on a daily basis. Post useful articles, helpful tips, open inquiries, and general discussion items, then follow up with your users by engaging with them in conversation directly. Conversations and direct customer engagements are the key to building and retaining a sizable, interactive following, since they encourage current followers to return and help build your authority for new, potential followers.

2. Encouraging External Inbound Links. Social media is also useful because it encourages more external sites to link to your content, and the more diverse external links you have, the more authority you’ll gain in Google’s eyes. Of course, the catch to this is that you have to have high-quality, authoritative content to begin with. Otherwise, you’ll have nothing to use to attract links.

In this case, social media serves simply as a broadcast channel. Your content, assuming it’s original and useful, is going to serve as bait, and your social channels are going to serve as fishing poles, putting the bait in front of the right eyes. Use hashtags to gain visibility for your initial rounds of syndication, and don’t hesitate to bring your content into existing threads and discussions. Doing so will improve your social reputation as an authoritative leader, but more importantly, it will maximize your potential external link sources.

3. Optimizing Your Posts for Searches. This strategy also relies upon pre-existing content, but it opens a secondary channel for search. In addition to news articles and Knowledge Graph entries, Google also tends to favor popular social media updates in the top sections of its SERPs. It’s a key, somewhat temporary position you can attain by making sure your posts are optimized for the opportunity.

Read more http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/2/

Developing Your SEO Strategy

Developing your SEO strategy means considering a number of factors. First of all, you need to know what people are searching for, which means that you must be aware of the keywords and key phrases that are being searched for in your niche. This is where doing a thorough keyword research project before you begin your strategy will pay dividends. You can then make use of this research to make the most of your website’s content and HTML coding so that it is associated with specific keywords and phrases within your niche. It is however, important to note that you should not overuse keywords within your content.

Another aspect that needs to be addressed is linking. Having lots of inbound links that are relevant to your niche and that are from highly rated sites are valuable. You should from time to time, do an audit on your site so that if there are any dubious links, you can remove them or disavow them because these links are damaging to your site.

Social media is now an important part of any SEO strategy because of the traffic that is brought to your site. Choose 1 or 2 platforms that you know your customers/clients/followers use so that you can interact with them. The relationships that are built using social media create a lot of back links as well as inbound links.

When you are creating your content, remember to write for a human audience rather than for search engine spiders. If something is interesting to read, it is likely to be shared and this leads to an increase in traffic. Writing interesting content can be quite hard work so do make sure you are writing about something that you are enthusiastic about. Your enthusiasm will be spilled over to your audience and they are more likely to return to read more and share your articles with their friends.

The ranking or position of a website on the search engine rankings is determined by a number of factors. The algorithms used by the search engines to weed out undesirable sites will be the same ones that determine what is a desirable site. This is why you need to be aware of linking and keywords so that your site does not fall foul of the rules. The algorithms will analyse meta tags, keywords and links to determine whether or not your site is of good quality and relevant to the search being conducted.

 

 

Getting your website and content to rank in the search engines has always required a keen understanding of SEO guidelines and best practices. It’s also required a whole lot of work in order to properly carry out these best practices.

2015 is no different. The SEO landscape has changed over the past year, and staying on top of the changes and knowing exactly what they mean – practically speaking – is the key to higher rankings.

Following are 5 of the biggest challenges you’ll face this year as you attempt to get your content ranking in the search engines.

1. Recalibrating your keyword strategy: Semantic search has overtaken keyword search

In the past, keyword research was the foundation of any SEO strategy. It would look something like this: Using various keyword tools, you would find high-volume, low-competition keywords, and then include these keywords on your site in a variety of ways. And while on-page SEO remains an important way of letting Google know what your content is about, this strategy alone isn’t likely to get you very far.

Since the release of Google’s Hummingbird update of 2013, semantic search has overtaken keyword-based search. Google’s algorithms have become increasingly sophisticated, evaluating queries based more on user-intent and less on the specific keywords that are used.

Despite Google’s emphasis on semantic or conversational search, many (many!) business owners remain stuck in the pre-Hummingbird mentality and practices (“Plug your keywords into the Yoast SEO plugin and you’re good to go!”). This year, a challenge for business owners will be to learn new ways of optimizing their content for semantic search:

  • Focusing on answering questions; particularly questions mobile-users may be asking.
  • Offering helpful supplementary information along with your base content: info like reviews, maps, travel info, etc.
  • Creating content that aims to provide all relevant info on a particular topic or theme. In this way you’ll be including a wide variety of thematic keywords rather than potentially over-optimizing for a few specific terms.

2. Optimizing properly for local SEO

While nearly every business has an SEO strategy of sorts, local SEO optimization is still being underutilized by many businesses and brands. The fact is that 50% of mobile users who perform a local search visit a store within one day. In other words, if your site and content aren’t ranking in local search, you’re missing out on a huge influx of wallet-in-hand visitors.

We also know that 46% of searchers now use mobile exclusively for product research. Think about how and when you do your own product research: On the bus ride home? While you wait for a business meeting to start? On the way to the store? Mobile technology is everywhere, and businesses that aren’t optimizing for local search – along with a mobile-first mentality – are going to suffer. I wrote about this in more detail in my article Why Every Entrepreneur Should Focus on Local SEO.

3. Shifting your mindset from link building to relationship building

An important element of the SEO of previous years was requesting and acquiring links from a variety of sites; years ago, many businesses found success through the use of automated directories, article marketing and link exchanges. Keyword-rich anchor text for internal links was another popular strategy used by many sites; in other words, linking to pages on your site using the keywords you hoped to rank for.

Continue reading here http://www.forbes.com/sites/jaysondemers/2015/01/14/5-seo-challenges-business-owners-will-face-in-2015/2/

SEO: where to begin

 

Have you considered running PPC and SEO together?

Consider SEO and you probably think about organic search strategies and/or methods of increasing your visibility in the SERPs. On the other hand, PPC is paying for high visibility. Looking at both of these strategies, you might be looking at them as 2 separate entities however, they can be successfully used in tandem. By doing this you can actually enhance your online marketing campaign and increase your results.

Search engine marketing is a term that has many facets however, it does include both SEO and PPC that can be used to improve your online profile. It is important to balance the 2 so that both your long term and short term goals are achieved. Both can be used successfully to convert visitors and that is what it is all about.

Running a PPC campaign without supporting it with SEO will not be very successful because your landing pages won’t be as relevant to your adverts and visitors will not hang about. The one aspect that both SEO and PPC share is the need to conduct a comprehensive keyword research project. It is those keywords that will lead visitors to your site by either clicking on your ads or finding you via the organic search results. These keywords will also be used in the content that appears on your site.

The ideal PPC keywords offer high search volume but are low in competition but of course this is not always easy to do. It all depends on your niche, competition can be fierce and this is why keyword research is so important.

The thing about SEO is that it is a long term strategy so requires planning for the long haul. Using PPC as a short term strategy in order to obtain front page visibility can give you a leg up while you are setting up your SEO campaign.

You should remember that PPC is not only beneficial in the short term, there are many businesses who continue to use it year on year as it offers a good return on investment. If you can find the magic key where your investment gives you a good ROI, it really does make sense to use it.

Looking at the similarities in approach and how the 2 strategies complement each other for both long and short term campaigns. Instead of using a scatter gun approach to online marketing strategies where you try to run lots of different things at once, concentrate on PPC and SEO to run in tangent and you could find your site rising up the rankings.

 

As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data to inform best practices, and hacks to improve ROI.

Unless, of course, that insidiously negative and cold-hearted Oscar the Tool Trashing Grouch darkens your door-step. For those of us following trends in online marketing and product innovation, one can’t help but notice PPC has been celebrating surplus harvest for the past few months, while SEO can’t seem to shake the Grouch of algorithm fluctuations.

It is important to point out this bounty/trashy trend only pertains to transactional SERPs and commercial keywords (informational searches still represent a strong use-case for focusing on SEO), and I thought nothing would kick-off the new year better than a review of the presents we in PPC have received, while SEO enviously looks on.

Focus on Remarketing

While remarketing isn’t “new,” the tools available for marketers have become substantially more robust and easy to implement. The GDN (Google Display Network) traditionally has lower conversion rates, but at the same time allows advertisers to entertain and convey brand-centric messaging that can be hard to achieve in text ads.

Remarketing bridges the conversion-centric text ad with the brand-happy GDN by allowing text ads to find users who have already shown interest in the brand/product because of a click on a display ad or visit to a brand’s domain. The best part about remarketing is you can target IP’s in the campaign at proven points when conversion is most likely to happen. While there is still lots of uncharted territory in the remarketing space, a major victory for marketers comes in being able to craft campaigns that can retain users after they’ve become customers. By editing the product offering, discount, or even creating a lull in how often a user is exposed to a brand, marketers are able to create dynamic engagement with tangible data to support performance

Both Bing and Google offer meaningful remarketing solutions, but there’s no question Google has more historical data to help make informed decisions on how to structure campaigns. Additionally, Google now allows text ads to be part of a remarketing campaign, while Bing’s remarketing is strictly on its display network.

Actionable take away: Don’t take no for an answer in online marketing, especially since ad networks offer polite and brand-relevant ways to engage users through remarketing.

Google Shopping

E-commerce marketers, rejoice! Google Shopping is an improved version of PLA’s (product listing ads) and offers advertisers the chance to engage users with images as well as promotions. One of the big benefits of Google shopping is Google loves sharing promotions since they’ve been proven to have a higher CTR. Any product offering at least 15% off it’s normal listing price will rank higher in the SERP, as well as have a bold call-out of the promotion. This also applies to site-wide promotions.

 

– See more at: http://www.wordstream.com/blog/ws/2015/01/08/#sthash.E3VlBW4Q.dpuf

How to build the perfect landing pages for SEO or PPC