Link building was changed forever following the release of Google’s Penguin algorithm in April 2012. Before that, having links to and from other sites didn’t do a lot of harm however, that all changed in 2012. Following the initial Penguin rollout, many websites have either dropped down the rankings or disappeared completely as a result. Any even slightly dubious linking will now be detrimental to your website and should be avoided completely.
This does not mean that there shouldn’t be any links at all, that would not be natural and would therefore incur scrutiny or even dismissal from Google. The most desirable links are those from authority sites pointing to yours, these are however, very difficult to achieve but you can still make good gains by having links to good quality relevant sites.
It is always a good idea to check links from time to time to ensure that they are of good quality and that they are relevant to your niche. The rule of thumb is that if a link does not look or feel natural, get rid of it. Ask yourself if you really want to be associated with toxic sites such as gambling, pornographic, pharmacies and paid for links. These types of sites are going to damage your site’s reputation with Google and as such you could be penalised for being associated with them.
As well as avoiding damaging sites, you should also be aware of how and where you place links within content. Be aware of what you are putting into the anchor text so that it is very relevant and is going to be beneficial to the reader. It is not at all natural to have lots of links contained within ‘money’ keywords, if you are not sure, check out authority sites and see how they distribute links within their text, where they place links, what pages they link to and how they use the anchor text to get their ranking.
Penguin’s purpose is to weed out sites with rubbishy links so that the audience is not directed to spammy sites. The updated Penguin 3.0 has just been rolled out so be aware of your linking strategy so that you do not incur Google’s wrath.
It’s been over a year since Google last unrolled a new Penguin update, and now it looks like they’re ready to catch up. Google recently confirmed that the most recent iteration of their large-scale “Penguin” algorithm update started rolling out late on Friday night (October 17th). One of Google’s Webmaster Trends Analysts recently hinted that the latest Penguin update would be coming out soon, but as of October 17, we have full confirmation that the update is live and currently unfolding.
Penguin is an algorithm, originally launched in April of 2012, that identifies evidence of what Google identifies as “webspam” (occurring both on and off a website), and significantly penalizes websites identified as being guilty of spammy, manipulative tactics by drastically reducing their visibility in its search results.
Like with the initial Penguin rollout and its 2.0 follow-up, there’s a chance any website will be affected. If you’ve noticed a major change in rankings and organic search traffic, you need to be proactive to diagnose and correct the actions that caused the Penguin penalty. In this article, I’ll explain how Penguin 3.0 works, how it connects to previous Penguin iterations, how to tell whether you’ve been affected, and of course, what you can do to recover if you’ve been hit.
The Penguin Update – to Date
The first official Penguin update rolled out on April 24, 2012 as a complementary partner to the Panda algorithm, which was designed to reward sites with a better user experience, while penalizing sites with a poor user experience. The Panda algorithm just saw a new refresh in the form of Panda 4.1. The Penguin algorithm covers the biggest ranking factor—external links. Penguin rewards sites that have natural, valuable, authoritative, relevant links, and penalizes sites that have built manipulative links solely for the purpose of increasing rankings, or links that do not appear natural. The original update, later dubbed “1.0,” impacted about 3.1 percent of all search queries. That may not seem like a lot, but the impact it had on the world of search optimization was stunning.
Google followed up a month later, with Penguin 1.1, and again in October of 2012 with Penguin 1.2. Over the course of 2012, Google unleashed a series of “refreshes,” which updated data, but did not make any major changes to the search algorithm. Click link to continue reading http://www.forbes.com/sites/jaysondemers/2014/10/20/penguin-3-0-the-definitive-guide-to-diagnosis-and-recovery/