How to create quality content that is optimized

As we often say, only ever release high quality content to your blog or website but there is more to successful SEO than that. Write for a human audience not for search engine spiders, it is the people who are going to appreciate what you have written, they are going to share it with their friends and/or followers on social media and the search engines do take notice of this as well. It is important to intersperse keywords within the fabric of the text so that it reads well for the humans and that there is something for the spiders to latch onto. Be careful with your keywords, use as many variations as you can for instance, if you are talking about accountancy, you can use a variety of words and phrases that are pertinent to the subject so that it is interesting to read for both humans and spiders. There are several steps to creating great content which is also optimized. Take a look at the following article for some great advice.

 

The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the opposite direction from where Search Engine Optimization (SEO) was before Panda and Penguin.

Gone are the days of black hat practices like keyword stuffing and paid linking schemes that resulted in a bad user experience and little focus on content quality.

While the increased focus on quality has created a better user experience, now the challenge of the marketer is to integrate SEO best practices into the content creation process.

User-friendly content must also be easy to find, and that means including SEO in every step of the process.

Because investments in content are growing at a record pace, the pressure for online marketers to show increased returns are heightened. And with organic search as a leading source of traffic for many marketers, streamlining the content creation process while optimizing for search is a business necessity.

In other words, the content must be optimized for the user as well as the search engines before it is even published.

The Integrated Approach To SEO

The integration of search engine needs and user needs means that the SEO has to be involved at every step of the content creation process. Here’s how SEO-focused thinking can be applied to the primary steps of content creation:

1. Understand User Needs & Behavior

How do users search for the type of content you offer, and in what volume?

Keyword research early on in the process will help focus content creation efforts, preventing the wasted effort of creating content for low-volume keywords. Keyword research hits the sweet spot in your content creation efforts by finding the balance between users’ product-related needs, the product offerings, and how users actually search the web. Click here to read on

Further reading

Planning a content strategy with SEO in mind

Deep SEE diving for SEO bloggers

 

Don’t fall down because of negative SEO

In a world which is constantly changing, it is so important to keep up with any changes in rules regarding SEO. Many reputable businesses has their fingers seriously burnt when Google introduced it’s menagerie and have had to spend considerable resources on fixing what was wrong. Online business is worth billions and if your company can’t be found in your particular niche, you will miss out on valuable trade. Being able to avoid penalties, negative SEO and unnatural links will help you rise up the organic rankings and therefore benefit from valuable trade. It does not matter if your business is a one man band being run from your spare bedroom or a multi-national with branches all over the world, the rules for SEO remain the same. So, how do you make sure that your SEO and linking strategy have a sound base? Take a look at this article

When helping clients with Penguin or manual actions for unnatural links, it’s common for companies to start asking questions about negative SEO. Once clients understand how Penguin works, and how unnatural links could impact a website, they wonder what would stop competitors from launching an all-out attack on their own website. And more importantly, what type of defense strategy could they build to thwart a negative SEO attack?

Beyond negative SEO, unnatural links have an uncanny way of replicating themselves across more spammy sites (without a company actively setting up those new links). So, even if a competitor isn’t launching a negative SEO campaign, situations like “replicating unnatural links” could end up coming back to hurt companies down the line.

For example, my column from October explained how a company first got hit by Penguin 2.0, and then again by Penguin 2.1. It ends up they put a stake in the ground, and stopped monitoring unnatural links, so they ended up getting hit twice (versus recovering). Not good, to say the least.

This makes it hard for businesses that dug themselves into a hole to fully jump out of that hole. For some companies involved in unnatural link building over the past several years, it’s like being part of an organized crime family. You can’t just pick up one day and leave. There will be a price to pay.

Based on what I explained above about negative SEO and replicating unnatural links, defense measures can play an important part of a company’s SEO efforts.

This post will give you several methods for monitoring, tracking, and analyzing, new unnatural links. After I cover each method, I’ll explain what you can do with your findings (to avoid getting hit). Because when dealing with link problems, analysis is one thing, taking action is another. Click here for more information

Further information

Google is closing in on black hat SEO practices

The shift in SEO practices and how it is affecting small business