Running a successful PPC campaign

Pay per click or PPC is a useful tool to have in your online marketing arsenal. It can be used as and when you want it and for whatever you want to use it for. Setting up a successful PPC campaign begins with selecting good keywords. Doing a thorough keyword research will pay dividends and will give you a good perspective on what is being searched for in your sector. This information gives you choices for the wording in your ads so that you can cover whatever  bases you want. Another benefit of PPC, is that you can see what is working and what is not very quickly so you can make changes as and when you need to or want to. If one thing is not working, you can change it very easily and this gives you the chance to find something that does work.

Pay Per Click (PPC) such as AdWords and Facebook are one of the many ways of promoting your website online to drive traffic to your site. At the end of the day it will result in making more profits due to promoting your business online.

One of the main advantages of PPC campaigns is that you can rank in search results more or less instantly without any problems and you only have to pay for what you use – its like pay as you go service. If no one clicks on your ad you don’t get charged, but I’m sure that will defeat its purpose. Now by setting up an ad and getting it up to the top results doesn’t necessary mean that its going to be a successful ad and you’re going to get loads of people clicking on it – sorry to sound harsh, But its the reality, just like any other ad offline such as a newspaper or magazine ad, you don’t get instant results and the cause of this is normally because your advert is not good enough, or its not in front of the right person at the right time.

The same applies to the online world, if your ad is not attractive don’t expect your ad to be a big hit and do wonders for your website. But lets not lose hope, I’m going to outline below how you can create a killer PPC ad, and what factors to consider in setting up successful ad.

Let’s start with the basics

The first thing one needs to understand is how exactly PPC works, especially if you’re new to the online world (welcome to Cyber World!). So PPC is a campaign where you create an advert that gets displayed in the sponsored sections of search results (normally on the right hand side of Google and across the top) and also it gets displayed on users running Google AdSense programs on their sites. You only get charged for your advert when someone clicks on it.

Below you can see the areas on Google’s Search Results page where the sponsored adverts are displayed.

Why choose PPC over other marketing

There are many reasons why you would choose PPC to promote your website online. One of the main reasons is that your site becomes visible to searchers more or less instantly after you’ve created your advert, there’s no waiting around for your site pages to be indexed. This works very well if you’re new online and just launched your website and your waiting for your site to be fully indexed and reap the full rewards of SEO. As SEO takes slightly longer then creating an advert, PPC is a perfect way to put your site up there in front of others in less time.

As your site starts to rank well you can start to reduce the amount you’re spending on your PPC campaign and invest that in other marketing methods online and offline. Click here to continue reading

Further information

How to create PPC ad campaigns for local business

3 big PPC mistakes and how to avoid them