One of the most important keys to successful SEO is the selection of keywords. Choose the right ones and you will target the right audience 99 times out of 100. Selecting those keywords can be a bit tricky though and much depends upon what you are offering through your website. Some keywords will be very popular and if you are planning to use these for PPC, they could be quite expensive. Be original with your keywords but do try and use keywords and key phrases that are being used in searches. There is no point in using keywords that nobody is searching for. Cleverly weave your keywords and key phrases into your text, articles and blogs so that the search engines pick up on.
The First Step is Acceptance…
…acceptance that we don’t know what is going on in our customers’ heads. We speak our own language very well, the language of solutions. Our customers speak in the language of problems. Often these two are quite different, and web marketing efforts that fail to take this into account will not reach their full potential.
It is tempting to think that years of experience and dealing with customers gives us a good picture of how they act. However, there are several inherent assumptions that limit the utility of experience:
- Customer interactions are self-selected. You only talk to people that have found you and are interested in your products and services, not those that either couldn’t find you or think that your solutions are not applicable. The number of people that can find you is typically dwarfed by the number that can’t. Click here to continue