Is your social media investment working for your business?

With so many businesses making use of social media these days, much has been invested but how do they know what the ROI is or is likely to be? For some businesses it can be difficult to choose which social media platform to use and then make full use of all the opportunities that present themselves. As with all evolution, the ability to adapt is essential to survive, so keep your business adapting!

Now that so many people worldwide participate in online social networks — 955 million on Facebook alone1 — influencing consumer preferences and purchase decisions through these networks and word of mouth (WOM) is an increasingly important part of every marketer’s job. Many enterprises are investing in social channels to rapidly create or propagate their brand through viral content, social media contests and other consumer engagement efforts. Their traditional campaigns are changing, too. Companies such as Geico, Dell and eBay are adapting the traditional “one-way” advertising message and using it as a stepping-stone to begin a two-way dialogue with consumers via social media.2…More at Increasing the ROI of Social Media Marketing

 

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Should the search engines be worried by search facility offered by social network sites?

The social networking sites are now offering search services, so do the likes of Google and Bing need to up their game? Business has been making use of social networking to increase awareness and connect with customers so being able to find new customers via social networks could be a real gold mine. Take a look at the following articles for more information.

Are you getting more traffic from social media than you were a year ago? How’s it looking compared to search? Let us know in the comments.

There are plenty of sites out there that are getting more traffic from social media sites than they are from search engines. In fact, Google’s constantly changing algorithm almost demands that sites diversify their traffic sources and rely less on Google (the clearly dominant search engine) for the bulk of their traffic.

Doing great in Google now? There’s no guarantee that will last. You’re relying on an algorithm, and algorithms don’t care whether or not they have a substantial impact on your business.

Social media, on the other hand, is much more about people, and regardless of where they share it, people will always share good content, and are not necessarily influenced by over 200 mysterious signals when they share it with their own networks of friends and followers.

With that in mind, it might be good news that social media is apparently gaining ground against search in terms of the traffic it can drive to websites.

Paid Content’s Robert Andrews has a short, but interesting piece on the subject, citing UK Experian Hitwise data indicating that UK visits to major search engines dropped by 100 million through the month of August to 2.21 billion, and dropped by 40 million year-over-year. He shares the following comentary from Hitewise: Click here to continue

 

Further reading

Facebook now lets you delete your search history

Survey says Facebook search engine could have 22% market share

Facebook is doing search, should Google be concerned?

 

Have you got your mobile SEO campaign set up?

 

Every day more people access the internet via their mobile device whether that is a tablet or a smartphone, so as a business owner, you must make sure that your site is accessible from these devices and that your SEO campaign is inclusive. Missing out on such a large slice of the action does not make any business sense at all. Here are some articles to help you get started.

Mobile SEO is a hot topic these days, with recent reports delivering some encouraging statistics. Of all search engine queries, 30 percent are being conducted via mobile devices. This points to a huge opportunity for companies just like your own to nab a sizeable chunk of online business by focusing on SEO for mobile. To give you a gentle push in the right direction, we’ve outlined five of the most critical mobile SEO tips that you should start employing in your marketing strategy ASAP.

1. Cater your keywords for shorter, more concise queries. You don’t have to be a Google mobile SEO expert to understand why the majority of people who search with their mobile devices do so by typing in shorter keyword phrases. Smart phone key pads, whether virtual or physical, just aren’t as easy to use as a standard desktop keyboard. Often, accuracy can be a big issue, which is why a lot of users rely on the search engine’s auto-complete feature to help them find what they’re looking for. Keep this in mind as you develop your keyword lists….More at 5 Critical Mobile SEO Tips | Digital Net Agency

 

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Using Google Analytics

 

Website owners should be using Google Analytics to monitor what is going on, what works, what does not, where traffic is going and what the conversion rates are. If you are not doing this, it might be a good idea start doing so. We have found some helpful information which can guide you.

 

Social media activity should be a big part of your overall online marketing activity. One of the big debates that’s raged on for a long time is how to effectively measure social media results.

In this article I’ll explain how you can use Google Analytics to monitor how well your social media efforts are working.

Where to find the information

If you log in to your Google Analytics account then click on the traffic sources menu on the left hand side, you’ll see a list of sub-menus appear underneath as below.

social analytics…More at How to Use Google Analytics to Monitor Social Media | SearchBlogger

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Running Competitions For Traffic Generation

If you are looking to create traffic to a site then running a competition could be a great way to go. I have heard numerous stories about the effect these have had on increasing traffic and Facebook ‘Likes’ and ‘Shares’ so I am pretty confident in suggesting to my customers that they give it a go. There are however a few rules that need to be followed and it needs to be carefully planned and it all needs to be followed up in the right way.

As with the area of Social Media, this means that it will take a deal of time to do ‘the right way’ but from what I have seen it could certainly be worth it!

Running a Competition for Traffic

If you are looking to generate extra traffic to your website look no further, competitions can do that, but there are few important points when your goal is specifically to bring traffic to your site:

  1. Include competition information back on your website
  2. Ensure entrants must visit your site in order to enter
  3. Link back to your site whenever you promote the competition!

Why?

The first question to ask yourself is why are you running a competition at all? What is your goal? What you are hoping to achieve? Although I am specifically going to write about running a competition to increase traffic to your site, the basics of running a competition are very similar with just minor tweaks to achieve different goals. Other reasons to run competitions:

  • To build links
  • To build brand awareness
  • To increase social followers
  • To get rid of surplus stock
  • To promote a specific product or service
  • To build an email list

What?

What are you going to give away? The prize is a vitally important component to any successful competition and will be heavily influenced by the above reason for running. For the purpose of increasing traffic there are no real limits to what you could offer. That said, there are a few top tips I would give for selecting a great competition prize. I’m not a huge fan of the extremely obvious – money, iPad/Pods etc, etc so try to do something different:

  1. Be creative in your prize selection
  2. Offer something unique
  3. Make sure it’s related to your niche
  4. It doesn’t have to be expensive

After running numerous competitions in various industries, above all I have found that a prize highly relevant to the website you are promoting almost always brings the best results.

See the full story at: http://www.koozai.com/blog/branding/using-competitions-for-increased-traffic-links-and-brand-awareness/

As for SOM, we are going to be suggesting this to our customers, running competitions on both Facebook and via their sites.

Best of luck if you try one and I do hope you are a WINNER!

Pinterest is gaining momentum

Pinterest is gaining momentum with business owners as a medium for connecting with people. It can be a great way of getting your brand out there, particularly if you can promote your company or your goods visually. It can be a great way to show potential customers your stock, people like to see photographs before they buy anything so being able to show what your goods look like can make all the difference to your sales. We found this very interesting article for you to peruse.

 

A new study finds that Pinterest is proving to be quite valuable for online retailers. While it trails Facebook in a variety of metrics, it’s gaining ground in those, and is leading in one very important metric. Plus, Facebook’s dominance only stands to increase Pinterest’s value within the other metrics.

Is Pinterest helping your business? Let us know in the comments.

Earlier this week, we looked at the following infographic from RichRelevance comparing Facebook, Twitter and Pinterest, in terms of the shopping traffic they drive to retail sites:

Who's driving traffic to shopping sites

The infographic is based on a study from the firm, which looked at 689 million shopping sessions on “leading U.S. retail sites” between January 1 and August 31.

“Every social network promises a new way of connecting consumers with retailers and brands,” said Diane Kegley, CMO of RichRelevance. “However, the big take-away from our research is that not all channels in the social space are created equal. As retailers and brands continue to sort out how to take advantage of social networks, this infographic provides great insight into better understanding the nuances of each channel, how they resonate with consumers and how marketers can take advantage of each in their own unique way.”

Click here to continue reading the article

 

Getting your website noticed by the search engines

 

It has always been the aim of website owners to get themselves noticed by the search engines. Of course, this is not always as easy as it might seem and with the advent of Google's Panda and Penguin algorithms, it would appear to be more difficult than ever. There are still many good ways of getting your site ranked and we have chosen a few articles which may help you to raise your profile.

Too often we, as SEOs, get our hands on a website after it has been built. Designers focus on making sites “pretty” and “usable.” Unfortunately, they either lack the knowledge or simply don’t care about the search value a website offers. This is where the ever growing feud between SEO and designer begins.

Fortunately, there are a lot of compromises that can be made without sacrificing website aesthetics or search value. It all starts with identifying elements on the website and making subtle changes that could make a website continue to look great, but also have a fair shot at generating better search visibility…More at How Auditing Your Websites SEO Can Increase Your Rankings

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Is it time you assessed your online security?

 

These days most people use the internet whether it is for shopping, social networking or getting information. It is important that you remain safe whilst using the internet and this is inclusive of mobile device users as well. With cybercrime and identity theft remaining a constant threat, are you taking enough precautions to ensure that you stay safe? We all want to be able to use the internet when we want but just take a minute to assess your online security. Have a look at these articles and see if you can improve your security.

Think you do enough to secure your passwords, browsing, and networking? Prove it.

Not all computer security is about tin foil hats and anonymous browsing. Everyone who uses a computer has a horse in the security race. For the purpose of this post, we’re breaking down online security into four essential parts: passwords, browsers, at-home Wi-Fi and networking, and browsing on public Wi-Fi. Within those categories we’ll give you a checklist of everything you should do, from the bare minimum to the tin-foil-hat best.

Think you’ve done your due diligence with your security? Jump to any of the four sections below to see how you stack up (and boost your security where you may be lacking):…More at How Secure Are You Online: The Checklist

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How to make Facebook work for your business

 

Social networking is here to stay and with so many different platforms for you to choose from, you may well be at a bit of a loss to know which one to choose from. One of the most popular ones is Facebook which has millions of users worldwide. Getting your business onto Facebook can really help it connect with people, whether they are customers or not. It can enhance your business's online profile and as we all know, the internet can be so influential in business these days. We have found some articles that might help you make the most of Facebook for your business.

Facebook is a social networking site where users can connect with each other and with various forms of content and applications. Facebook now claims over 500 million active users and that number continues to grow steadily. It is the third most trafficked website in the world (behind Google and Yahoo) and the most heavily trafficked social media site in the world.

Because Facebook is the largest social network, having a Facebook Business Page (a.k.a. Facebook Fan Page) is a great way to stay connected with prospects and customers on a site that they likely visit on a daily basis. It also allows you to facilitate a more personal connection with your audience. You'll be able to share company insights, industry updates, pictures, videos, and more with your audience. You'll also be able to get your fans' opinions via polls and comments on your updates….More at How to use Facebook for Business

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Making use of video blogging for your business

 

Many people and businesses use video blogging as a way to connect with others. There are many reasons for making use of this type of media and it can have very good results. You can use it not only to tell the world about your products and services, but also to pass on useful tips or show others 'how to' do something. If you think you would like to have a go at video blogging, check out the following articles.

You’ve heard us say before that content creation is the key to a great social media strategy. But content creation is so much more than just blogging– it includes infographics, podcasts, videos and more. One of the great things about all of these technologies is that the barriers to entry are very low–these types of content don’t require a bunch of fancy equipment or professional expertise. All you need are some basic tools, a little research and a willingness to learn.

). It’s because creating videos is another way to create quality content–and that just makes good marketing sense. Here’s five reasons why video is one of the best things you can do for your brand….More at Short Form Video is the Best Thing You Can Do for Your Brand

 

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