We Brits love supporting the underdog, always supporting David whenever Goliath is about, so I can say with some pleasure that Serendipity has caused a big chap like Castrol oils some discomfort throught our SEO works for one of our customers.
It seems that we have now raised the profile of a competitor of Castols so high that they have demanded that our customer remove all trace of the Castrol name. This request is well out of order as nothing untoward was said on the site, SOM being especially careful to ensure that we did not say anything like X is better than Castrol or try to mislead anyone to make them think they were on the Castrol site. However, as you can imagine our customer was not keen to take on Castrol’s lawyers, so we will be taking the word ‘Castrol’ off the site tomorrow.
The good news for our customer is that it has proven that their profile as a smaller company, is now, after just a few months work, causing one of the big boys to take note (and to start throwing their weight about).
The good news for SOM is that it proves that our methodologies work.
Anyway it looks like Goliath has won this round, but we reckon he has a few bruises now and that to a supporter of the underdog will have to do this ime around.