Reducing the Costs of Pay Per Click
Adwords can be a really useful tool when you want to drive traffic to a site. But you need to select the right words to ‘bid’ upon, and then build the campaign in the correct manner, breaking down the words into groups and associating these with the right Advert and Landing Page. Then, you have to monitor the PPC campaign closely to see which words produce the desired results, changing things to see what works the best. It is a sad fact that most Adwords campaigns are not set up and monitored correctly, with a lot money being wasted in the process.
Social Media Optimisation – Increasing Targeted Traffic
Social Media is all the buzz these days and for good reason. Used the right way Social Media can both increase SERPs rankings and traffic, not to mention the level of conversions.